Home » Lifebuoy Shampoo and MullenLowe support importance of inclusivity

Lifebuoy Shampoo and MullenLowe support importance of inclusivity

by malinga
March 29, 2024 1:09 am 0 comment
Participants at the event. Picture by Wimal Karunatillike

Recognising a vital gap in the portrayal of inspiring Sri Lankan female figures, a campaign was launched by Wellbeing and Personal Care at Unilever Sri Lanka in partnership with MullenLowe to impact female figures in shaping the aspirations and dreams of future generations.

“We’re pleased to announce that the initiative garnered more than 100,000 pledges. For each pledge, we are dedicated to contributing Rs. 5 towards the creation of a statue honouring a remarkable female personality,”

Marketing Director of Beauty, Wellbeing, and Personal Care at Unilever Sri Lanka said Shamara Silva. A diverse and esteemed panel came together to delve into a crucial conversation surrounding the significance of impactful female figures in shaping the aspirations and dreams of future generations.The panel discussion served as a platform highlighting the critical need for recognising and celebrating the remarkable achievements of prominent female personalities in the public sphere of Sri Lanka.The discussion involved notable figures, Justice Shiranee Tilakawardane, retired Acting Chief Justice and Supreme Court Judge, Madam Ferial Ashraff, former Cabinet Minister for Housing, Jerusha Crossette-Thambiah, Attorney-at-Law, Gender and family law practitioner, lecturer and Dr. Giselle Dass, Child and Adolescent Psychologist.

The panellists offered their independent perspectives on the vital importance the role of strong female personalities play in motivating and empowering young girls. Throughout the dialogue, they expressed their personal viewpoints on the multifaceted roles women play culturally and socially and strategies to recognise and immortalise the contributions made by Sri Lankan women.

As the discussion drew to a close, Shamara Silva, expressed her gratitude, stating, ‘We sincerely thank each distinguished panellist for their insightful contributions to today’s discourse. Their impassioned insights have sparked profound reflections on the objectives that Lifebuoy Shampoo seeks to accomplish through this initiative.

The event wrapped up with a heartfelt invitation for the public to join this worthy cause. Individuals were encouraged to pledge their support and honour these inspiring legacies. Pledges and paying homage to these figures, could be done through https://www.inspiregirls.lk/

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