The University of Moratuwa is set to host its annual design showcase, Design Code ‘23, from November 23-26, marking a four-day extravaganza organised by the Department of Integrated Design, Faculty of Architecture.
The event, revealed during a press conference at Trace Expert City on November 14, promises a showcase of creativity, innovation, and collaboration.
Industry experts, present at the press briefing, emphasised the pivotal role of design in economic revitalization. “Design Code” aims to position design innovation prominently, reflecting the global demand for transformative design as a driving force. The discussions highlighted the strategic use of creativity and forward-thinking to navigate challenges, acting as a key instrument for unlocking new avenues of growth.
Design Code Event and IDR Chairperson, Dr. Sumanthri Samarawikrama, expressed excitement about the commencement of ‘Design Code’ for 2023.
The collaboration with IDR (Integrated Design Research) marks a significant milestone, aiming to catalyse opportunities for students and professionals while solidifying the university’s position as the voice of design in Asia.
‘Design Code’ has been a hallmark of creativity since its inception in 2017, evolving as a dynamic platform showcasing the talent of Integrated Design students. This year, the event reaches new heights with collaboration with IDR, fostering global collaboration in design research, education, and practice.
Supported by The Ministry of Industries – Export Development Board and Sri Lanka Tea Board, the event will feature speakers from renowned institutions like the National Institute of Design in Ahmedabad, Google and Ford Motor Company. Partnerships with leading companies such as Nippon Paint Lanka, Google, Ford Motor Company, and others further enhance the event’s scope.
The diverse array of events includes the Integrated Design Research Conference, Workshops, Fashion Alley, LearnX Challenge, Packaging Design for Exports, Space Concave, Designer Gallery, and the Design Thinker Workshop.
The Head of the Department of Integrated Design, Melanie Dissanayake, mentioned that the Department comprises six faculties and was established in 2012 under the Architecture Faculty. Dr. Sumanthri shared that the theme for this year is ‘Awakening Economy through design innovation.’
A key event, ‘Culture Code’, aims to move the industry towards eco-friendly innovation. It will showcase a project where waste generated during the processing of Ceylon Cinnamon is turned into useful products.
In his speech, James Balmond, Creative Director of Balmond Studio, who moved to Sri Lanka a decade ago, emphasised dispelling misconceptions around design in Sri Lanka. He highlighted the importance of design in improving the world, challenging the preference for traditional professions.