Good Life X (GLX) in collaboration with GIZ Sri Lanka recently launched the “GLX Digital Evolver” to empower businesses in Sri Lanka’s Travel & Tourism Sector to evolve digitally - growing through the pandemic to become an outstanding and resilient entity in a world that demands a digital presence. The initiative is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ).
The 10 selected finalists - Gileemale Retreat, Summer Explorers Pvt Ltd, EcoGrip, The Travel Concierge Pvt Ltd, Rediscover Sri Lanka, Detroves Travels, Nandana Tea Factory, Eco Team - Sri Lanka Pvt Ltd, Infinity Vacations and Jungle Beach Camp Ahungalla - will work with a host of experts in the industry to identify business opportunities for improvement over the next three [03] months. The GLX Digital Evolver program will work towards a shared goal of sustained development and digital evolution of each business. This includes capacity building to enable audience outreach, app development, social media expansion and marketing as well as website development using minimal budgets to boost required content.
Good Life CEO Randhula de Silva noted: “We curated the Digital Evolver program targeting the small-scale players in the tourism sector who are continuing on their journey through stormy seas, fighting the good fight against all odds and still keeping people and planet at their core. It’s an honor to be walking beside them on this journey towards better times, embracing innovation and transformation along the way.”
The application process which commenced on the 10th of May 2021, received over eighty [80] applications from small to medium local businesses in the Travel & Tourism sector.
They had been severely affected by the 2019 Easter Attacks and the ensuing Covid-19 pandemic, and were selected irrespective of size, scale, and service offered.
The selection of the twenty [20] shortlisted applicants included an interview by a jury of experts representing GLX, GIZ, as well as Pascal Gavotto (CEO, Fatumaru Consulting) and Naveen Marasinghe (COO, Antyra Solutions).
Covid-19 resulted in unprecedented challenges for Sri Lanka’s travel and tourism sector. Countering this, the GLX Digital Evolver program offers participants an invaluable opportunity to develop in spite of the pandemic by using digital spaces and contemporary tools to expand their businesses.
Country Director, Christiane Einfeldt, stated that GIZ is pleased to be a part of this initiative, by providing sustainable solutions and technical expertise in support of an important national industry in Sri Lanka.
GLX has been in operation since 2019, working in the development of businesses and brands in the food, design, travel and wellness sectors.
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