Sri Lanka’s most popular mobile phones and accessories brand OPPO ends 2020 on a positive note having delivered a host of new products and services to the local market all of which was received brilliantly by the discerning local clientele. 2020 marked 5th anniversary of OPPO in Sri Lanka and 16th anniversary globally having launched in 2004.
In retrospect, CEO of Xinda Lanka (Pvt) Ltd [OPPO Sri Lanka] Bob Li recalled rising to the occasion following the relaxation of months-long lockdown early this year and introducing the ‘1 Hour Flash Fix’ service to offer utmost safety & convenience for clients. OPPO also extended its guarantee period for all devices by two months to offer relief to clients as well as pledged Rs.1.2 million to the COVID-19 Fund Sri Lanka supporting Government’s mitigation & management efforts of the global pandemic.
In addition, the brand launched an assortment of new models in 2020: OPPO F15, F17 & F17 Pro & Reno 3. These devices have performed well in terms of sales along with Enco W51, Enco Free and other wireless headphones of the Enco range which is a breakthrough both in terms of style & functionality, also launched early this year. In November, OPPO hosted INNO DAY themed ‘Technology for Mankind – Kindness for the World’ as an online event. INNO DAY is an annual forum where industry experts, partners & key opinion leader elaborate on the future of technology.
INNO Day this year saw the presentation of OPPO X, a rollable handset featuring flexible display & structural stacking.
Also unveiled was the Full-path Color Management System which will be incorporated in all flagship smartphones from 2021. This technology enables authentic & accurate colour reproduction via full DCI-P3 wide gamut and 10-bit colour depth.
At the OPPO Dealer Conference (ODC), OPPO pledged USD 29.5 million via “IoT Enablement Plan 2.0” to ecological partners in areas of Personal Entertainment, Home Appliances & Furnishing and Sports & Health.
At ODC, many announcements were made of the brand’s upcoming line-up of products & technologies including the Smart TV which will mark the brand’s foray into the smart television market-making history as the second mobile devices brand to do so.
OPPO also participated at China International Industrial Design Expo in 2020 whereby two conceptual designs – ‘slide phone’ & ‘music link’ developed in partnership with Japanese-based industrial design studio Nendo were showcased.
“Our success can be primarily attributed to agility & adaptability of the brand turning adversity into a blessing and staying inspired notwithstanding challenges under the current context & circumstances. This was a year of many ‘firsts’ for us – we are glad to have blazed the trail being the first brand to host a product launch – unveiling of F15 - entirely virtually. We look forward to the new year as many more new products, services await our loyal clientele in Sri Lanka,” said CEO of OPPO Sri Lanka Bob Li.
