LOLC honoured with People’s Choice for fourth year | Daily News


 

LOLC honoured with People’s Choice for fourth year

One of Sri Lanka’s leading diversified conglomerates, LOLC was voted best by the people for the 4th year in a row. The conglomerate with an outstanding track-record was bestowed with the prestigious,“Financial Service Provider of the Year” award at the SLIM-Nielsen Peoples Awards 2020. The glamourous awards ceremony took place recently at the Water’s Edge, Battaramulla.

Organised for the 14th consecutiveyear by the Sri Lanka Institute of Marketing (SLIM), the SLIM-Nielsen Peoples Awards is a joint initiative of the national body for marketing, and Nielsen Sri Lanka, the local arm of the largest information and research company in the world. Recognised as one of themost looked forward to events in the corporate calendar, SLIM-Nielsen Peoples Awards recognises brands and personalities that have made a powerful impression in the minds of the people. Winners are based on consumer responses or people’s choice rather than on a decision of a panel of judges. This year, awards were bestowed under 26 categories, covering all 25 districts. Five new categories were included this year.

Speaking about the achievement, LOLC Group Managing Director/CEO, Kapila Jayawardena said, “This award mirrors how well and effectively the brand, ‘LOLC’ is embedded in the hearts and minds of the people. The SLIM-Nielsen Peoples Award is presented entirely on the opinion and the choice of the general public and purely on the brands they love. Therefore, winning this award not just for one year, but for four years consecutively reveals our commitment to the nation and its people in the long-term. This achievement is a culmination of the efforts and dedication of each and every LOLC team member that delivers unmatched service to the people from the heart which has made our brand LOLC the brand of the people by choice”.

LOLC which commenced its operations as a non-bank financial institution has rapidly evolved to become one of the largest and most diversified conglomerates in Sri Lanka. Today the LOLC Group’s portfolio covers a wide spectrum, from financial services to leisure, plantations, trading and manufacturing, renewable energy and other strategic investments. 


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