Porsche car show and test drive, an exclusive event organized jointly by the official Porsche car agent in Sri Lanka, Eurocars and Sampath Bank held at Waters Edge showcased sports and SUV models of newest Porsche cars.
The event that focused on premium customers of Sampath Bank offered them the privilege of test-driving Porsche SUV or sports cars to have a feel of the emotional benefits they offer.
Sampath Bank's elite customers are offered with a specially designed lease facility to obtain the Porsche car of their choice while Porsche offering a special discount to this exclusive customer segment.
A range of brand new and re-used Porsche approved vehicles could be obtained by them.
Senura Gunewardene of Porsche Lanka said his company and Sampath Bank having a long standing relationship offered Sampath Bank's premium customers the opportunity to feel the difference of driving a Porsche car.
“From early 1940s Porsche focused on building a vehicle that other manufacturers couldn't do. The ‘Sports’ concept is induced and transferred to all Porsche cars making them unique in appearance and function. Porsche Iconic 9 model that could accelerate from zero to 100 in just 2.8 seconds has a rear engine that offers rear wheel drive or four wheel drive options. The iconic sports car was the central theme of Porsche's 50th anniversary in 2013”, he said.
He added, “Porsche cars have the essence of sports much more embodied in them, being light weight, powerful and precise. Behind the wheel of a Porsche, the driver feels the exact directness from the road all the way to his hands.
They are faster, much more precise and give the best driving pleasure and experience. The emotional benefit of driving a Porsche is enormous”.
Porsche was able to enhance the older concepts of its cars while making it viable for the current market and the current conditions. Its 911 remains so close to its very first iteration in 1963.
Porsche name has become synonymous with sports cars and racecars because that is what company founders Ferdinand Porsche and his son Ferdinand set out to build when they first set up shop with 200 workers in 1948.
Porsche appeals to the emotional benefit that comes from owning one of its lavish vehicles.
Hence Porsche is a brand that is carefully managed for decades to be associated with emotions.
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