SiHiTa Cultural Fest 2020, organized by Sri Lanka Tourism Promotion Bureau, Ministry of Tourism and Lands and the Indian High Commission in Colombo will take place at the Sugathadasa Stadium on December 30, 2022.
SiHiTa is a unique event in which India and Sri Lanka will join hands together to embark on a journey to promote tourism and to attract international markets towards the South Asian region. SiHiTa would also be an ideal platform to create much needed links between two countries in the areas of economic, cultural and social. The festival will include a wide range of aspects such as India -Sri Lanka culture, Music, Travel , Food ,Cinema, Dance , Fashion and hospitality.
The event will see multiple award winning Indian artist Srinivas performing along with well known, young Sri Lankan artists. Proceeds from the event will be forwarded to Educate a Child” project and help ‘Jeewaya’ for medicine support for underprivileged people in rural areas under responsible tourism.
Another long -term goal of this project is to build and maintain care centres for Autism and Down syndrome children in all nine provinces. Organizers of this event are hopeful that this event would open doors for Indian tourists to experience Sri Lanakan hospitality in a big way. Organizers of SiHiTa expect some 5,000 participants from both countries and plans are underway to operate special charter flights and other scheduled airlines from both India and Sri Lanka to bring Indian fans.
Sri Lanka Tourism Promotion Bureau, Chairman Chalaka Gajabahu at a press briefing held in Colombo last week to announce SiHiTa Cultural Fest 2020 said, “We would like to continue this engagement in the future as this would help in terms of clearing Sri Lanka’s image and boosting the Sri Lankan tourism industry in a big way.”
Minister of Tourism Harin Fernando speaking at the press briefing expressed hope that 2023 would be one of the best recovery years for Sri Lanka. Minister Fernando said further that Sri Lanka is looking at its big brother India to support in these ambitious endeavours to help Sri Lankans to save their smiles. Speaking further, Minister Fernando stated that plans are underway to promote Sri Lankan tourism in all big cities in India including Kochi, Chennai ,Bengaluru next year.
“If Sri Lanka needs to stand out we need tourism.And this Christamas Sri Lanka is going to show the world ‘Sri Lanka Can’ .We are a resilient nation and we always come out of troubles,” Minister Fernando added.
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