Born to Sri Lankan parents, Evanjelin Elchmanar can be considered as an asset to Sri Lanka, since she was the first woman of color to win the prestigious Miss International UK title.
She will be representing the United Kingdom in the 60th Miss International beauty pageant in October this year, one of the big three competitions alongside Miss Universe and Miss World. She is now visiting Sri Lanka and the main purpose of her visit is to join with Sri Lanka Tourism and make her contribution to promote Sri Lanka in the UK.
Some of her main initiatives of visiting Sri Lanka is to build dream homes for the poor, funding various school projects, creating awareness against domestic violence, creating awareness about women’s empowerment, creating awareness to stand against climate change, promoting sustainable living and organic culture, promoting Sri Lanka as a destination via social media channels,to name a few. It is anticipated that through this event, each social media platform belonging to Sri Lanka Tourism, such as Instagram, Facebook and twitter will reach a significant viewership.
Elchmanar also has the idea that through a prestigious organization such as Sri Lanka Tourism, it will be much easier to promote Sri Lanka in the UK and across the world.
Evanjelin’s father is a businessman from Batticaloa and her mother who is from Galle, worked as a community development worker in Colombo. Sri Lanka Tourism envisages this as an opportunity to showcase the country as a safe and secure destination for post-pandemic UK travelers by creating a positive attitude about the country and enhancing their knowledge and awareness about tourism products and freedom of travelling in the country in the new normal.
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