The Lulu Hypermarkets in Saudi Arabia has launched a ‘Product Promotional Week’ for Sri Lankan products. The ‘Sri Lanka Week@Lulu’. which runs from September 8-14 presents the Saudi national and expatriate communities in Saudi Arabia, a unique experience to enjoy an array of 140 different Sri Lankan products, especially imported from Sri Lanka, at attractive special promotional prices.
The inauguration of this event was marked at the Lulu Hypermarket in the Riyadh Avenue Mall on September 8 together with officials from the Embassy of Sri Lanka in Riyadh and the Lulu Hyper-Markets.
Parallel events were also held in Dammam and Jeddah with the participation of Sri Lankan diplomats and community members.
The Lulu Hypermarket Chain is playing a lead role in promoting Sri Lankan products in Saudi Arabia and other Gulf markets. The products from Sri Lanka are sourced through the Lulu-Sri Lanka Sourcing Office, a modern facility on sourcing, processing, storing, packaging and exporting of fruits, vegetables and commodities. It is at the Katunayake Export Processing Zone, near the Bandaranaike International Airport (BIA).
‘Sri Lanka Week@Lulu’ is another campaign launched by Lulu Saudi Arabia that hosted a number of similar campaigns in 2020 and early 2021.
The story behind Lulu’s success hinges on its flawless arrangements, high-quality products and unparalleled customer assistance.
With over 150 stores across the Middle East, Africa and Southeast Asia, Lulu’s expansion is proof of their customers’ loyalty, patronage and preference.
The authentic taste of Sri Lankan foods has been brought to the Kingdom of Saudi Arabia providing the customers with an opportunity to get a feel of Sri Lanka by this promotional week.
Parallel to this event, the hypermarket chain will introduce more products from Sri Lanka at their product counters.
Add new comment