Home » SLTDA, Australia’s MDF join to elevate sustainable Tourism through research

SLTDA, Australia’s MDF join to elevate sustainable Tourism through research

by Gayan Abeykoon
May 7, 2024 1:22 am 0 comment
MDF Sri Lanka Country Director Maryam Piracha, MDF Sri Lanka Deputy Country Director Subraja Subramaniam and Oliver Mathieson with SLTDA Priantha Fernando and officials after signing the MoU

In a landmark move to bolster sustainable tourism practices in Sri Lanka, the Sri Lanka Tourism Development Authority (SLTDA) has entered into a strategic partnership with Australia’s Market Development Facility (MDF).

This Memorandum of Understanding (MoU) aims to enhance research capabilities, diversify promotional efforts, and foster inclusive responsible tourism initiatives within the country.

Chairman of SLTDA Priantha Fernando, expressed optimism about the partnership, stating, “This collaboration underscores our commitment to advancing sustainable tourism in Sri Lanka. By strengthening research capabilities and diversifying promotional efforts, we aim to foster a vibrant and resilient tourism sector.”

MDF Team Leader Oliver Mathieson, emphasises the organisation’s commitment towards supporting Sri Lanka’s sustainable tourism initiatives. “MDF Sri Lanka has been a longstanding supporter of the industry,” he noted.

“Accurate and timely tourism data is invaluable to better marketing and promotion strategies – and increasingly important in targeting the growing segment of tourists seeking sustainable products and services.”

A previous collaboration between SLTDA and MDF focused on initiatives inculcating an evidence-based decision-making culture within the tourism industry which included the development of a five-year research roadmap and supported capacity building of the research team.

Building on this foundation, the new MoU underscores a commitment to further elevate Sri Lanka’s tourism sector through strategic partnerships and innovative initiatives.

 

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