AIA, here for Sri Lanka and our people when they need us the most | Daily News

AIA, here for Sri Lanka and our people when they need us the most

AIA Sri Lanka is a part of AIA Group, which is the largest life insurer in the world by market capitalisation with a history of over 100 years of helping people live healthier, longer, better lives and operating across 18 markets in the Asia-Pacific region. AIA Sri Lanka has always remained financially strong and stable in the face of any crisis, the most recent being the covid pandemic followed by Sri Lanka’s political and social instability resulting in the current unprecedented economic crisis. AIA’s main focus at this stage is to support our nation and our people, not only through financial protection but also through ongoing societal support.

With a history of over 35 years as a key player in Sri Lanka’s insurance industry, the company has a strong distribution network covering the entire island, engages over 4,000 Wealth Planners and operates over 100 branch offices. Asthepioneer in Bancassurance in the country, they work with some of the leading banks, further expanding their distribution network.

The company has been strongly capitalised with a shareholder’s equity of LKR 19.8 billion by end 2021. This demonstrates the ability of AIA to withstand risk and crisis in the operating environment and deliver their promise to customers consistently. This is supported by the company’s prudent investment strategy which focuses on high quality investments.AIA has always exceeded customer expectations and has a track record of over 30 years of delivering above the promised customer dividends. In 2021, AIA maintained the momentum and delivered strong policyholder dividends.

AIA is committed to contributing towards the betterment of the Sri Lankan economy and society at large. While providing protection to customers at every stage of their lives, AIA offers a wide range of retirement, health, protection and savings solutions for all Sri Lankans. The product suite is designed and enriched by the understanding and experience acquired in over a hundred years of experience in Asia.The health space is yet another important area for AIA and the company is very active through not only products, but overall propositions, and stand as a firm pioneer in this space. As AIA embraces the brand promise of helping people live healthier, longer, better lives, its mission is to proactively enable and support its customers to be physically and mentally secure as well. Having partnered some of Sri Lanka’s most reputed wellness partners including oDoc, Fitzky, My Dentist and Teardrop hotels. AIA is able to offer customers an eco-system of wellness propositions to help them stay active, healthy and happy.

This year, AIA Sri Lanka earned the LEGEND title for been recognised as a Best Workplace in Sri Lanka for the tenth consecutive year. In 2021, the company was also adjudged the Best Workplace for Women in Sri Lanka for the fourth straight year, by Great Place to Work®, received an international award when recognised as a Best Workplace in the Asia list - Large Category and a Best Workplace for Millennials in Sri Lanka for the first time. To top it all,AIA was also recognised as one of the top 10 Best Workplaces in the Banking, Financial Services and Insurance (BFSI) industry in Sri Lanka.AIA is well connected to the community and is a company with a big heart. Be it renovating underprivileged schools and hospitals around the island, providing support to the underprivileged and vulnerable children and elders, AIA is a company that prioritizes giving back to the community. Despite the economic challenges the company managed to conduct several CSR initiatives during this year. These includes projects with HelpAge Sri Lanka, SOS Children’s Villages Sri Lanka, Sri Lanka Cancer Society, Lanka Alzheimer’s foundation, Department of probation and childcare services and not to forget AIA’s flagship CSR projects, the National Poson Safety Programme and Higher Education Scholarships which are two of the longest standing projects in the country.

Further, as a company pioneering digital transformation in the industry, AIA has launched many industry firsts including cloud-based workflow automation, robotic process automation, multicloud-based strategy, remote digital signatures for customer onboarding and Microsoft analytics for intelligent decision making.

The company is in fact committed to ensuring a superlative customer experience and service and have taken make measures, both via digital means and by ensuring the highest caliber of agents, to ensure customers have a fast, convenient and positive experience while ensuring all their protection needs are catered to.

Throughout it all, AIA Sri Lanka believes that ensuring a happy and secure customer while helping to createa healthier Sri Lanka is one of the most important and valuable things for the community, today and in the future.

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