becomes top ‘Banking and Finance’ website in Sri Lanka | Daily News becomes top ‘Banking and Finance’ website in Sri Lanka

Commercial Bank’s Senior Manager – Marketing Irosha Weththasingha (centre) receives the award from the Head of Digital Media at Express Newspapers Ceylon. S Ramesh Kumar in the presence of Commercial Bank’s Senior Web Designer Shyamali Amarasena and Officer, Digital Marketing Gayan Punchihewa and the Manager Partnerships at LK Domain Registry Niroja Jayawardane

The corporate website of the Commercial Bank has been recognised as the top ‘Banking and Finance’ website in the country at the 2022 competition hosted by the LK Domain Registry.

The Bank won the Silver the highest award presented in its category, at the 12th edition of the annual awards ceremony held recently at the Cinnamon Grand. Commercial Bank was presented the same award in 2020 and won a Bronze at the 2017 competition. The Gold award was not presented in the ‘Banking and Finance’ category this year.

The relaunch of last year with features such as trilingual access to content, ultra-smooth interface with interactive multimedia material, enhanced navigation, experience-customisation, smarter search options and tools, and resources that make it extra user-friendly and informative, contributed towards the Bank winning this award.

Commercial Bank’s Deputy General Manager – Marketing, Hasrath Munasinghe said: “Websites often provide the first impression ofan organisation’s offering as well as image, and the features and navigation options on the site act likesupport staff and customer assistants.”

“Commercial Bank has been acutely cognisant of the evolving digital space it inhabits andhas continued to enhance customer service and access to information through technology, digital tools and its website. This latest award once again reiterates ourposition as a leader in technology-enabled convenience in the banking sector.”

A panel of judges included ICT Industry experts, academics, professionals and business leadersjudged the websites of competing entries on technological expertise, creativity, quality of design, quality and quantity of content, interactivity, community purpose, mobile compatibility and compliance to standards. During the final phase of the competition, the public was invited to cast votes via the organiser’s official website.

While metrics such as completeness, navigation and performance were included under the Technical criteria, overall qualityof website design including site architecture, navigation ease, consistency and user-friendliness and quality of individual page design based on overall aesthetics and professionalism factored under the Design criteria.

Meanwhile, the interactivity of the websites was judged based on the quality of interaction they incite with users, and privacy and security features. Multilingual websites in Unicode standards qualified under the ‘Community Purpose’ criteria.

The LK Domain Registry is the national body that registers domain names ending in “.lk.”



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