ALT X wins first international ‘Strategy Gold’ | Daily News

ALT X wins first international ‘Strategy Gold’

Altered Experience (ALT X), Sri Lanka’s digital, data, and design thinking partner, continues to make its mark on the international stage by winning the first ever Gold Award awarded by ACEF at the prestigious11th Global Customer Engagement Forum and Awards held in Mumbai, India.

ALT X won the Best Strategy award for the campaign “Wear your lifestyle” for its client Rainco where ALT X was recognized for its design thinking based strategic repositioning of The Raincoumbrella from a household tool to a fashion accessory. Significantly, this was the very first Gold award for strategy awarded by the ACEF organization where ALT X was up against entrants from India, Singapore, Iran, other APAC regions and the GCC regions vying for awards.

During its relatively shorter lifespan of 1 year and 6 months, ALT X has successfully delivered world-class solutions for clients with a focus on performance driven measurement winning international acclaim in the process. ALT X’s client portfolio includes international brands such as Kodak, Fonterra, Traffi UK, Westinghouse, Serviceform, Elle, Eswaran Brothers, Neptune, KTI and Sri Lanka’s first cloud supermarket Providore.

Acknowledging the landmark win, KabeerRafaideen – Founding CEO of ALT X stated “The fact that we’ve won the first ever gold for a vertical such as Strategy in a prestigious international competition in just 18 months of operation is testament to the fact that we are more than capable of delivering solutions that are on par with international standards and which deliver real business results. Our approach of addressing key business challenges through custom tools developed with the principles of Design Thinking, Data and behavioural Science has become a key differentiator for clients in international markets.”

Sanith de Silva Wijeratne–Co-founder and Managing Director of ALT X commented, “Gold awards are given only to the very best entrants and for ALT X to be picked as one of them emphasizes our high quality of our solutions. Last year, we won a Silver and a Bronze at the ACEF Awards and this year we have upped our game to bring home the Gold Award. This proves that we are heading in the right direction and gives us a solid foundation to continue to make inroads into international markets.”

Aroos Ahmed - CEO/Director of The RaincoGroup stated, “Rainco has been working closely with ALT X with the goal of enhancing the impact of our digital campaigns. ALT X’s strategies and solutions for businesses have always delivered tangible results and we had no hesitancy with teaming up with them for our requirements.”


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