The Sri Lanka Tourism Stand at the World Tourism Market (WTM), the leading global event for the travel industry will open today (Monday) at 11 a.m. in London.
Twenty Sri Lankan companies through their agents in the UK will represent Sri Lanka at the event which is being organized as a scaled-down event due to several issues.
Firstly, several visas for the Sri Lankan travel sector were still not issued by VFS Sri Lanka and are still in India awaiting final approval and secondly, the UK still does not recognize some variety of vaccines and due to this many are not travelling. Hence only less than 10 members from the Sri Lankan travel sector would physically attend the event while other companies have appointed UK representatives to market their booths at the WTM.
Director, Marketing of Sri Lanka Tourism Dushan Wickramasuriya said that Chairperson - Sri Lanka Tourism Development Authority Kimarli Fernando would be physically present at the WTM and top officials from Sri Lankan High Commission in London too would attend the opening ceremony.
“Sri Lanka Tourism Chairperson has also lined up several meetings and interviews with top investors and global media which is a positive sign that the world is keen to visit and do business in Sri Lanka.”
He also said that these interviews and panel discussions will help to update on Sri Lankan entry and quarantine requirements and to clarify other issues to large audiences. This year too Sri Lanka will actively promote the ‘So Sri Lanka’ marketing campaign in the UK. This year more than 65 countries will be represented by exhibitors from across the globe at WTM London.
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