OPPO celebrates third year of partnership with Roland-Garros

OPPO is celebrating the return of tennis to Roland-Garros, which starts on May 30. This year’s tournament represents OPPO’s third successive year as a premium partner, and OPPO remains the Parisian Grand Slam’s first ever smartphone partner.

The upcoming tournament not only represents the return of the world’s elite tennis players to Paris, but also the return of tennis fans to the famous grounds. To celebrate the presence of spectators around the famous clay courts, OPPO will be launching a new campaign, “Play With Heart”.

The new campaign will start at Roland-Garros and OPPO will encourage fans across all social platforms to pay tribute to their favourite sport and to share their passion for tennis with unique shots and content.

The campaign will also invite influencers and creators across the globe to broadcast and share their love of tennis.

Gregor Almassy, Overseas CMO for OPPO says, “2020 was an unusual and frustrating year for everyone, especially for tennis lovers, so we are launching the ‘Play With Heart’ campaign.”

Gilles Moretton, President of the French Tennis Federation added, “As in previous years, passion and innovation is at the center of our partnership and the “Play With Heart” campaign underlines a common DNA and shared objective to bring tennis fans together and to allow them to show and share their passion for the sport we all love.”

Building on the Play With Heart campaign, , OPPO will launch a set of activations around the world. One of these will be the ‘Wall of Heart,’ a series of refurbished walls-to-courts created in Paris and London to encourage fans to take up tennis.

“I’m delighted to continue my partnership with OPPO and I’m grateful for all the work they are doing to promote tennis,” said Gael Monfils, World No.15 and OPPO brand Friend.

With Heart’ campaign represents OPPO’s long-term commitment to help promote the tennis and sports sector. The partnership with Roland-Garros and Wimbledon is a part of OPPO’s mission to continue to connect with the world’s upcoming generation of fans - by igniting their passion for the game with powerful moments on the tennis court.