Wednesday, 4th March 2015

Business Editor: 0094 11 242 9221 / E mail: business@dailynews.lk

Business

Unilever Sri Lanka bagged the Marketer of Year award at the Sri Lanka Institute of Marketing (SLIM) Effie Awards 2014. The award recognizes the overall effectiveness of Unilever Sri Lanka’s marketing efforts across its portfolio of 29 of the country’s most loved brands. The company topped the charts to win this coveted prize. Organized by the Sri Lanka Institute of Marketing, the franchisee of Effie Awards in Sri Lanka, in partnership with the Association of Accredited Advertising Agencies (4As) Sri Lanka f
Unilever Sri Lanka bagged the Marketer of Year award at the Sri Lanka Institute of Marketing (SLIM) Effie Awards 2014. The award recognizes the overall effectiveness of Unilever Sri Lanka’s marketing efforts across its portfolio of 29 of the country’s most loved brands. The company topped the charts to win this coveted prize. Organized by the Sri Lanka Institute of Marketing, the franchisee of Effie Awards in Sri Lanka, in partnership with the Association of Accredited Advertising Agencies (4As) Sri Lanka for the seventh consecutive year, the SLIM Effie awards fete effective marketing...
  • Budget tax proposals to eat into telecom profits
One-off and recurring taxes on the Sri Lankan telecoms sector as set out in the interim budget proposals in February, raise regulatory risks and would lead to lower profitability and higher financial leverage for Sri Lankan telcos, says Fitch Ratings. The agency has revised its outlook on the sector to negativeA one-off tax of Rs 1bn (US$7.5m) is also proposed on companies offering "If enacted, we believe the proposals may hasten consolidation as two loss-making smaller operators could exit the industry, leaving three remaining," Fitch said yesterday. Smaller, loss-making telcos including...