LG Ambassador Challenge launched | Daily News

LG Ambassador Challenge launched

LG, Abans and KFHISL at the event. Picture by Dinesh Perera.
LG, Abans and KFHISL at the event. Picture by Dinesh Perera.

LG, Abans, and Korea Friends of Hope International Sri Lanka (KFHISL) recently launched the LG Ambassador Challenge at the Colombo City Centre on March 25. The Ambassador Challenge will carry out four CSR projects across the country.

LG Ambassadors were selected after an evaluation process. Chief Marketing Officer Abans Budhhika Dharmawardena said, “LG and Abans have consistently undertaken the task of uplifting Sri Lankan livelihoods. From providing best in class products to our corporate social responsibility schemes we always look to uplift the nation.”

Secretary KFHISL Lasitha Nanayakkara noted that the project in Sri Lanka was the brainchild of Korea Friends of Hope International Chairman Daniel Choi.

Chief Guest at the event and Director General of NGO Secretariat Raja Goonaratne noted the need for NGOs to assist in the national goal of poverty alleviation. Gooneratne noted that though there were 37,000 registered NGOs in the country many of them lacked funds to carry out any activity.

Goonaratane praised the initiative and was happy to see institutions with the financial strength of LG and Abans working towards national development. The Sri Lankan chapter of KFHI is to be registered at the NGO secretariat shortly. In Vavuniya LG Ambassador Kunaraththinam Kajanagan through the project ‘Drop of Life’ will look to provide RO water purification to the area. The project will hope to over the long term reduce the prevalence of kidney-related diseases.

In Balangoda LG Ambassador U D I Thushara with the project ‘Nurturing the Future Generation’ will look to rebuild the abandoned Midwife Centre. The building is currently in a state of disrepair and the village does not have facilities for midwives to meet with expectant mothers.

In Ampara LG Ambassador Tuwan Nawshath Allan will look to construct a Volleyball court. The project will look to create youth engagement and improve physical wellness.

In Batticaloa LG Ambassador Pakkiyarasa Katheeswaran will look to provide the local ferry service with much-needed life jackets. The additional life jackets are required due to the heavy rainfall and the subsequent uncertainty it causes when crossing the body of water. The project would benefit an estimated 8,000 families.