SLIM Trainings, the training arm of the Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MoU) with MBSL Insurance Company Ltd. to train the employees of the company through SLIM’s coveted sales qualification ‘License to Sell’.
Both front office and back office employees of MBSL have enrolled for a tailor-made sales training designed by SLIM. License to Sell, which is a three-month training programme, mainly focuses on developing sales management competencies of the participants. The programme consists of 11 modules, each module incorporating theoretical concepts focusing on professional practices to enhance the knowledge of every participant. Participants will be provided with knowledge on Sri Lanka’s current context in sales management, which is a vital aspect of enhancing their career prospects.
Upon completion of the course, the participants will be awarded a certificate issued by SLIM. The training programme for the MBSL Insurance will commence in November 2020.
Sharing his thoughts on the partnership formed by SLIM with MBSL Insurance, Roshan Fernando, President, SLIM said, “The corporate training programmes offered by SLIM are much sought-after among corporates and they always send their employees to SLIM in order to sharpen their professional knowledge and skills in sales and marketing. With the institute’s years of proven excellence in producing top-notch marketers and sales professionals, we ensure that the employees of MBSL Insurance will also gain immense value to their career journey from this tailor-made programme.”
Vice President, SLIM Nuwan Gamage, stated, “SLIM Trainings, being the corporate training arm of SLIM, not only conducts programmes like ‘License to Sell’ but also organises international training programmes and workshops where world-renowned marketing professionals are flown in from around the globe to share their expertise and knowledge with local marketing professionals.”
Chief Executive Officer/ Executive Director, SLIM Sanath Senanayake, stated, “As SLIM is celebrating its golden jubilee, we are focused on further strengthening our training arm to become the number one customized training organizer in the country.’’
Lalith Fernando, Managing Director, Chief Executive Officer, MBSL Insurance said, “We believe that investing in an employee’s development through training offers long-term benefits and value for both the employer and employee. Since SLIM has the flexibility to customise their professional qualifications, corporates can be assured that the programme will work and produce real impact. Now that we will have the added advantage of a new competency development programme offered by SLIM, I hope our talented staff members will capitalise on this opportunity and leverage their professional competencies to reach the next level.”
