Get ready for some retail therapy! | Daily News


 

Get ready for some retail therapy!

Chatham Luxury Watches Director Sid Hirdaramani, HSBC Sri Lanka Head of Marketing and Communications Tharanga Gunasekara, Colombo Fashion Week Managing Director Ajai Vir Singh, Shangri-La Hotel, Colombo, Vice President and General Manager Timothy Wright and Crocodile Lanka Pvt Ltd General Manager Chamal Fonseka. Picture by Vipula Amarasinghe

Chatham Luxury Watches Director Sid Hirdaramani, HSBC Sri Lanka Head of Marketing and Communications Tharanga Gunasekara, Colombo Fashion Week Managing Director Ajai Vir Singh, Shangri-La Hotel, Colombo, Vice President and General Manager Timothy Wright and Crocodile Lanka Pvt Ltd General Manager Chamal Fonseka. Picture by Vipula Amarasinghe 

With COVID-19 still lingering abroad and airports still being shut down, the fashion and retail industry has been one of the leading sectors which had been hard hit by the pandemic. However the founder and key players behind the renowned Colombo Fashion Week were not discouraged in their mission of providing something new for its knowledge and experience gatherers.

Opening doors to a first-of-its-kind experiential retail interaction through knowledge in a responsible way the team recently unveiled the CFW Retail Week: a three-week pregramme which runs from September 11 to October 4 rotating on weekly themes: Fashion and Wellness Week, Environment and Conservation Week and Literary Week. Based on creative collaborations which brings about interesting retail interactions for guests and patrons, the programme will be launched in association with One Galle Face and HSBC Sri Lanka.

Expert talks on on relevant themes and subjects, book readings and workshops, value added retail experiences, movie screenings, junior chef program, art workshop for kids, and special events like wine tasting and F&B demos can be expected at the event which will unfurl at the One Galle Face venue.

Speaking at the media conference of the CFW Retail Week CFW Holdings Managing Director Ajai Vir Singh noted that the event is organized in the iconic location to enhance the knowledge of the participants through creative collaborations, providing them with the know how on prevailing and contemporary topics.

“To us the dynamic inside a contemporary mall environment is interesting and fascinating, we wanted to enhance the dynamics by bringing interesting creative collaborations so that knowledge is stimulated for patrons and adds value beyond just monetary. Coming from a creative industry like fashion I believe that experiential retail is a logical next step,” he said.

At 480,000 square feet, the equivalent of eight football pitches, the One Galle Face Mall is the largest international mall in Sri Lanka. The seven-storey mall is home to more than 200 tenants and offer visitors an unparalleled shopping experience catering to their every need from in terms of dining, entertainment, beauty, technology and shopping.

HSBC Sri Lanka Marketing and Communications Head Tharanga Gunasekera notes that HSBC has been the title partner of CFW for 13 years. He stresses that they aim tio make CFW Retail Week a family affair, allowing them to gain an international experience in Sri Lankan soil.

HSBC Premier Cards will be the main currency of CFW Retail Week’s especially curated shopping experience.

Expect talks on fashion grooming by Fouzul Hameed, a well-known name in menswear fashion solutions; the role of batik in contemporary design by Darshi Keerthisena, Creative Director of Buddhi Batiks; Professional Etiquette by renowned Corporate Trainer Kumar De Silva; and Responsible Fashion & the Journey Towards Circularity by Ajai Vir Singh, Managing Director of Colombo Fashion Week on Fashion and Wellness Week (September 12 to 19).

Environment and Conservation Week (September 20 to 27) features key topics open to all, covering the impact of plastic by Dr. Anush Amarasinghe, Managing Director of BPPL Holdings PLC; marine conservation by Dr. Asha De Vos, Founder & Executive Director of Oceanswell; the leopard as an umbrella species for landscape-level conservation in Sri Lanka by Anjali Watson and Dr. Andrew Kittle, Co-Founding Trustees for The Wilderness & Wildlife Conservation Trust (WWCT) in Sri Lanka; and threats faced by sharks and rays in the Indian Ocean by Daniel Fernando, Co-Founder of Blue Resources Trust.

Exciting book readings by celebrated Sri Lankan authors Ashok Ferrey, Shehan Karunatilaka, and Aartika Aurora Bakshi will be a part of Literary Week (September 28 to October 4). Each author will read an excerpt of some of their fan favourite works, while Ashok Ferrey will unveil an excerpt from his upcoming new novel, ‘An Unmarriageable Man’.

CFW will also launch The Edit, an exclusive store space on Level 2 of the One Galle Face Mall where all participating CFW designers will retail their latest collections which were showcased on the runway in August. The Edit will be a dedicated store space for CFW designers to connect with a wider audience and retail their collections for a limited time at One Galle Face.


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