Brand identity for pepper, cinnamon soon | Daily News


 

Brand identity for pepper, cinnamon soon

Local products such as pepper and cinnamon will soon be exported under a special brand name similar to Ceylon Tea to boost the country’s visibility in the global market, Trade Minister Dr. Bandula Gunawardena said.

He said research in underway to identify other spices and herbs.

“We have cashew nuts, cloves, and many other spices that are either endemic or can be grown successfully. These produce will be identified and also be branded ensuring best quality,” Minister Dr. Gunawardena said.

He added that amendments will be made to the Intellectual Property Act in a bid to introduce a Geographical Indication (GI) Certificate. The GI sign is used on products with a specific geographical origin ensuring that they originate from that specific place.

Minister Gunawardena said he is carrying out discussions with the European Union and the Sri Lanka Export Development Board on how the country can acquire the GI certification for soon to be branded and exported local products.

This week President Gotabaya Rajapaksa said cultivators of minor crops including turmeric and pepper should be protected by ensuring stable prices for them. In a bid to aid local producers, the importation of turmeric and pepper has been completely suspended.

The President’s Media Division (PMD) said in a statement on Thursday (3) said the President has highlighted the importance of creating an environment to earn the highest possible income by harnessing more international markets.

According to the PMD annual demand for maize in the country is 500,000 metric tons, and the area to be cultivated to yield this harvest is one hundred and ten thousand hectares. “At present 80,000 hectares of land is cultivated with maize and the Government aims to increase it to 110,000 hectares of land by the end of next year,” the PMD said in its statement.

It stated that plans are underway to cultivate turmeric and ginger in 100 villages and it is planned to establish an Export Zone in the Kurundugahahatapma area in the South.


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