Jebz Ceylon Tea launched | Daily News


 

Jebz Ceylon Tea launched

Founding Chairman Jebz Advertising, Jebsingh Joseph, presenting a tea pack to Tea Board Deputy Commissioner, Kasun Maddhusanka looked on by two brand ambassadors, Madetha Serasinghe and Shehani Allang
Founding Chairman Jebz Advertising, Jebsingh Joseph, presenting a tea pack to Tea Board Deputy Commissioner, Kasun Maddhusanka looked on by two brand ambassadors, Madetha Serasinghe and Shehani Allang

One of the leading advertising agencies in Sri Lanka, Jebz Advertising, with over 25 years’ experience, diversified to the tea sector by launching Jebz Ceylon Tea on Saturday.

Founding Chairman Jebz Advertising, Jebsingh Joseph, said that they are launching Jebz Ceylon Tea mainly to create a void for quality authentic black tea in Sri Lanka and the world as well.

A former planter for over 15 years he said that they will commence their global campaign through their Global Representatives in China and Switzerland who will supply it to leading supermarkets and sales Outlets.

He said that the product is already available in 300, 450 Gram, and 1 KG packs and are ecofriendly, hand-packed, and is sold in an eye-catching Jute bag to give a novel brand identity.

“Our specialty tea is carefully selected from the best of Nuwara Eliya region tea estates, to bring the finest quality tea.”

“Whilst tea is safeguarded in the best of foil to retain, aroma, flavor, and strength, the foil, in turn, is packed in a handcrafted sack which too is wax-sealed to perfection.”

He said that globally there is also a renewed interest for Black tea since Tea is considered as a good antidote to fight against the COVID pandemic and hence this launch is timely.

Joseph also said that with digital marketing being the new trend and with their experience in marketing and dealing with internet channels, Jebz Ceylon Tea could be marketed easily helping Sri Lanka also to gain additional export revenue in time to come.

“Generations, just as habits, have either changed or evolved. New practices come up to capture the interest of mankind. Traditional tea has enthralled tea drinkers over generations.

“Yet, one habit that keeps going from generation to generation is their perennial love for traditional tea. It is for this market, we are launching Jebz Ceylon Tea.”

In a bid to create more awareness for Jebz Ceylon Tea, www.jebztea.com was also launched on Saturday.

(SS)


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