International brand “FootBalance” launched in Sri Lanka | Daily News


International brand “FootBalance” launched in Sri Lanka

A Personalized Foot Analysis being provided in store
A Personalized Foot Analysis being provided in store

FootBalance incorporated in Finland in 2003 which has been mastering the art and science of customised insoles and currently present in more than 50 countries in six continents, has now been launched in Sri Lanka, under the authorised distribution of FootBalance Lanka (Pvt) Ltd.

Driven by the vision of optimising foot health for overall body health and performance, FootBalance offers a range of insoles, carefully crafted and customized for diverse use to improve performance of different people with different lifestyles.

These include the Medical range that is designed to combat issues such as diabetes and arthritis, where the insoles are made to offload pressure in the heel areas to avoid the forming of calluses.The Game range is aimed at those into sports from hiking to basketball, cricket and rugby providing increased stability and greater shock absorption.

FootBalance’s Max range is recommended for those seeking customized insoles for general use, office wear and breeze walking, providing greater foot support.

Having commenced over just a couple of months ago, Foot Balance is proud to have received a positive response from the market, which comprises of prominent sportspeople, coaches, doctors and leading business personalities who have all understood the value of the product and its contribution towards good foot health. The brand has therefore been enjoying a constant growth in sales, in spite of the recent pandemic.

Taking into account that every foot is unique and thus requires to be personalised to suit each person’s requirement to enable maximum results for their foot health, Foot Balance offers customised insoles based on the dynamics of your feet.

The product is made using durable anti-bacterial fabric and patented custom molded. The team at Footbalance also provides insight into remedies for common foot injuries through their informative online page, that is dedicated to educate the general public. Internationally the brand has gained the market positioning of becoming the preferred choice of international sports stars and high performance athletes, and is also endorsed by medical professionals for many foot ailments such as diabetes and flat foot.

Having a large spread of retail outlets globally that includes leading sporting goods stores, department stores, shoe shops and medical clinics in six continents, the team in Sri Lanka hopes to make the brand accessible to people in all the key regions of the country in the near future.


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