SLIM to uplift service excellence with CSM | Daily News


SLIM to uplift service excellence with CSM

Roshan Fernando President SLIM, Nuwan Gamage Vice President SLIM Education and Sanath Senanayake CEO and Executive Director (SLIM)
Roshan Fernando President SLIM, Nuwan Gamage Vice President SLIM Education and Sanath Senanayake CEO and Executive Director (SLIM)

Clearly, the global pandemic caused by the spread of the new coronavirus (COVID-19) already has an impact on the world economy and the broader market.

The Certificate in Services Marketing (CSM) offered by SLIM, the National Body for Marketing is the only professional qualification in Sri Lanka designed to introduce the dynamic nature of services marketing environment, concepts and strategies unique to the services and sharpen the skill set to manage services to ensure customer satisfaction.

CSM is ideal for those who are working in or managing service-oriented organisations and those who are directly interacting with customers in any form of business.

This three-month programme is a balanced blend of academic and professional orientation, along with insightful case studies. CSM consists of three modules Introduction to Services Marketing, Building Services Strategy, and Uplifting the Services Culture. Students who enroll in this programme can complete the course at SLIM Business School in Colombo and Kandy.

Commenting on the importance of service excellence in the backdrop of the prevailing pandemic, Roshan Fernando, President, SLIM said, “The world is adjusting to face the New Normal created by the COVID-19 pandemic. Hence, the service industry should also think of new ways to move forward. SLIM has already initiated a new campaign themed ‘Restart Sri Lanka’ under the guidance of the Prime Minister’s Office to reengineer the struggling Businesses and SMEs, including service-orient businesses. The programme CSM is the education product we launched in 2018 as a result of understanding the importance of service in today’s world.”

Under the Restart Sri Lanka national initiative, SLIM launched the ‘Made in Sri Lanka’ project in collaboration with the Sri Lanka Inventors Association (SLIC) where many inventors understand the need of service delivery problems and invented many new inventions and presented to the Made in Sri Lanka platform to restart the nation with positive vibes.

Nuwan Gamage, Vice President- Education, SLIM said, “As the National Body for Marketing, we are keen on reshaping the service economy of the country. As an educational service provider, we are also using novel methods such as online live lecturing, online student support systems, online payment processing, and online registrations systems to deliver our services more effectively and efficiently.”

“CSM is a professional qualification targeted at service marketing professionals and organisations. We believe that service excellence is the key to success and the only way of differentiating from the competition,” said Sanath Senanayake, Chief Executive Officer and Executive Director, SLIM.


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