‘Empire’ clothing brand to go ‘Global’ | Daily News


 

‘Empire’ clothing brand to go ‘Global’

Some foreign models clad in Empire clothing
Some foreign models clad in Empire clothing

In a bid to take the Sri Lankan apparel brand to the global arena, a young fashion entrepreneur, Owen Chandula Kurera has introduced the Empire brand to the market.

Designed and produced 100% locally the brand has already set up retail networks in 14 countries including Canada, Denmark, America, England, Singapore, Malaysia, New Zealand and Sri Lanka.

Empire clothing used many international sporting personalities as models to market their products. “We are a brand built around providing quality clothing that encourages our customers to build their Empire in Life and to conquer with Empire,” said, Chairman EMPIRE Clothing Club.

He said they are sourcing their products through 14 handpicked talented suppliers opening up new opportunities for them as well. “Our designs which are provided to suppliers are created by our in-house design team and are copyrighted by Empire. We are now expanding with more suppliers.”

“Empire Polo Collection and our casual tee collection can be worn for a formal or semi-formal function and is gaining in popularity during the pre COVID pandemic era especially from US and Europe and once again orders are picking up. To meet the health requirements we also diversified to make face masks to the local market. We’ll be introducing joggers, pants, selected ladies wear at the end of the year firstly to the local market and then go global which too can be purchased through our empire clothing online store.”

With the COVID pandemic the demand for online sales has increased sharply and this is an added advantage for us and our plan is to open a Empire clothing factory next year.”

He said that they are now looking at entering the Indian E commerce market which is worth over USD 70 billion as there is a demand for quality clothing that has not been produced for the mass market.

 


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