The end for communal makeup testers in beauty stores | Daily News


The end for communal makeup testers in beauty stores

The makeup tester has long been a key part of the shopping experience. You can purchase that lipstick online, but if you walk into a Sephora and try it on, you’ll know how it really looks. But using makeup testers has always come with health risks, and now with the coronavirus pandemic, the era of the makeup tester may have definitively come to an end.

Representatives from Sephora and Ulta told Insider that the makeup testers in their stores would be there simply for display. A Bluemercury representative said vacuum sealed sample packets would be offered in place of testers.

In 2017, a woman sued Sephora, claiming she got herpes from using one of their lipstick testers. It was a reminder that viruses can live on lip balms and lipsticks, and that makeup testers, though delightful, could spread disease.

One 2019 study found that at least 70percent of all the lipsticks, lip glosses, eyeliners, mascaras and beauty blenders they tested had “significant levels of microbial contamination.” And researchers have been saying this since at least 1971, when a study showed that 43 percent of eyeliners and mascara wands are contaminated.

“It has been well established that make up brushes and by extension make up testers are a breeding ground for microorganisms like bacteria,” dermatologist Dr. Joshua Zeichner, director of cosmetic and clinical research in dermatology at the Mount Sinai Hospital, told Insider. It’s that moist environment of liquid and cream that creates a cozy home for microorganisms.

“We know about COVID-19 living on inanimate objects for several hours to up to a few days,” he added.

“Since make up testers and brushes are applied directly to the face, the risk of potential spread of an infectious organism is amplified because of proximity to the mouth and nose.”

This might cost beauty chains some business in the future, as many makeup sales are made after people sample the project. Annie Jackson, COO of Credo Beauty, told Glossy that “testers are an integral part of someone purchasing a product.” Jessica Richards, founder of Shen Beauty, added that “you really need to test, feel and try the product.”

Nonetheless, it looks like makeup testers aren’t coming back anytime soon. Insider

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