‘Time rife to feature Lanka in pre COVID 19 position again’ | Daily News


 

‘Time rife to feature Lanka in pre COVID 19 position again’

“This is the ideal time to support the overseas tour operators and get them feature Sri Lanka the way they did prior to COVID 19 outbreak,”

He was speaking to a webinar on “Sri Lanka – Reimagining the Tourism Journey Ahead.” Sumanapala also said that it is necessary to have all the health standards maintained to make sure that the visitor experience is not negative at any stance.

Also with the heading of the Sri Lanka’s tourism industry to a new era, tremendous amount of potential is there to increase market share in regional markets, he said. “We need to make plans to attract countries like Korea, Malaysia who can produce large number of tourist visits accounting for proper air connectivity. Also the way we have acted for the fast suppression and recovery from the COVID, increases more confidence in them for us,” he added.

All hotel chains will abide by strict health and safety measures as per government instruction and industry leaders says that special attention should be given to develop wellness, yoga, ayurveda, indigenous medicine and nature which may have a high potential to attract tourists after the pandemic.

Investment Banker and Entrepreneur, Thilan Wijesinghe said that the tourism sector of the island needs restructuring if we are to address post COVID. He believes that through proper restructuring more focus would be put on both indigenous brands and international brands with opportunities for acquisitions and investments particularly the Asian brands. ”Overall the tourism industry will emerge with mature management and greater capital for refurbishment,” he said.

With the reactivation of the Strategic Development Project Act (SDPA), liberal tax incentives were allowed to be given to large scale investors.

Furthermore, the accelerated depreciation allowances, the ability to lease lands for foreigners and own smarter apartments allows for more international investor attraction.


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