CBL Samaposha facilitates nation’s food supply chain | Daily News


CBL Samaposha facilitates nation’s food supply chain

CBL Samaposha aids the nation by ensuring continuous operations to strengthen the food supply chain and launching a series of activities to uplift children’s wellbeing during lockdown.

In a time where the very basis of people’s lives was changed by COVID-19 and the ensuing lockdown, those at CBL Samaposha worked tirelessly to supply to the nation’s rising demand for nutritious food.

Such unprecedented times causes many challenges to all industries while taking a toll on the country’s economy. And yet the people’s need for nutritious food only continue to rise.  As one of the foremost leaders in the local food processing industry CBL Plenty Foods (Pvt) Ltd, a fully owned subsidiary of CBL Group, has always focused on nourishing the wellbeing of children, through its flagship brand, Samaposha.

Samaposha, which comprises four staple grains; corn, rice, soya and green gram providing a healthy, well-balanced breakfast meal, has become an essential product whose combined factors of nutrition and convenience also makes this the popular choice of many. These uncertain times have created challenges to children as much as adults by limiting their normal active and development lifestyles. Understanding that children’s mental wellbeing is as equally important as their physical nourishment, CBL Samaposha has launched a new campaign under the theme of “Dinana Daruwo” via their Facebook platform to help develop children’s knowledge through a series of activities that helps enhance their creativity, intelligence and skills. These activities can be easily conducted from their homes.

Taking part in these challenges with their families, also helps to further strengthen their family bonds. The activities that range from “learning from our environment”, “helping with household chores”, “preserving nature” to “indoor games” and “artistic creation” can be found via (https://www.facebook.com/samaposha.lk/).

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