Cinnamon FOT 2020 on May 11 | Daily News


Cinnamon FOT 2020 on May 11

The Cinnamon Future of Tourism Virtual Conference will be held on May 11, 2020, 3.30 to 4.30 p.m. on virtual platforms on the theme charting a Course for Sri Lanka’s Tourism Future.

The first ever edition on its virtual platform (Facebook Live/MS Teams) will host renowned speakers known globally for their expertise in the industry, Anita Mendiratta, Special Advisor to the Secretary General, UNWTO Representative, CNN Travel, Damian Cook, CEO, E-Tourism Frontiers Expert, Post Crisis Recovery, Oliver Martin Partner, Twenty31 Consulting Inc.  Toronto, Canada Lecturer at University of Hawaii’s Executive Development Institute Programme at the School of Travel Industry Management, Dillip Rajakarier,  Chief Executive Officer, Minor Hotels Group Chief Executive Officer, Minor International, Kimarli Fernando, Chairperson- Sri Lanka Tourism Development Authority, Sri Lanka Tourism Promotion Bureau.

This event will be moderated by – Dileep Mudadeniya, Head of Brand Marketing, Cinnamon Hotels and Resorts. Vice President, John Keells Holdings

The panelists will discuss and debate on the key areas such as, the Impact of COVID 19 on the industry  (locally, regionally and globally), possible timelines of crisis ending (with suggestions to rethink the strategic focus and framework of quality and contribution of leisure and business tourism to the country’s sustainable growth and community development), Recovery options post COVID 19 and growth projections, destination and property marketing post crisis and best practices adopted to overcome and navigate the current situation.

Commenting on Cinnamon FOT 2020, Dileep Mudadeniya, Vice President John Keells Holdings, Head of Brand Marketing Cinnamon Hotels and Resorts and CEO Cinnamon Life Mall stated – “Global tourism may not return to its boom as quick as the virus spread across the world, however being prepared with a strategy to be resilient as a competitive advantage, with recovery and growth as a first priority once the virus is deemed contained is essential to move forward.”

“This event will provide industry professionals and those who are passionate about business with the tools, tips, insights and understanding they require to take our tourism industry forward. We are a resilient nation that can achieve positive change and strive to overcome this crisis.”

Cinnamon Future of Tourism 2020 is endorsed by United Nations World Tourism Organization and is in partnership with Xiteb as the Official Digital Partner.

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