Perera & Sons levels up esports in Sri Lanka with exclusive sponsorship | Daily News


 

Perera & Sons levels up esports in Sri Lanka with exclusive sponsorship

Representatives from P&S handing over the sponsorship to Ingame Entertainment offcials
Representatives from P&S handing over the sponsorship to Ingame Entertainment offcials

Keeping abreast with the emerging global trend of esports, Sri Lanka’s home-grown bakery brand P&S has partnered with Ingame Entertainment as the official food sponsor of several esports events to be held throughout 2020. Ingame Entertainment, previously called Gamer.LK, has been at the forefront of promoting and developing esports in Sri Lanka.

As the exclusive food partner, P&S will be joining them for the ESports Premier League, Inter-University Esports Championships, Inter-School Esports Championships and the Mercantile Esports Championships.

P&S will be hosting a special gamer-themed food outlet at these events, named ‘Level Up Café’, which will showcase its renowned bakery items in a new light.

P&S makes this debut sponsorship following its success in supporting several major sporting events in Sri Lanka, namely tennis, badminton, table tennis, golf and cricket. Looking to the future, the brand is now moving to esports in recognition of a shift in the interest of sporting fans.

Electronic sports, referred to as esports, is the competitive play of video games. With a following of over millions, esports tournament viewership numbers are overtaking popular sports like rugby and is the fastest growing sport in Sri Lanka today. According to research, global viewership of esports is estimated to overtake traditional sports viewership by 2024, with millennials watching more video game content than traditional sports.

Esports is registered as an official sport under the National Olympic Committee of Sri Lanka.


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