‘INSEE Cement innovation culture helps shape construction industry future’ | Daily News


 

‘INSEE Cement innovation culture helps shape construction industry future’

Moussa Baalbaki Thought Leadership Article
Moussa Baalbaki Thought Leadership Article

INSEE Cement Sri Lanka, has completed several groundbreaking initiatives recently showcasing innovative solutions, accelerating advances and fostering a leap forward in the country’s construction industry.

Constantly working to set the standards for the industry of tomorrow, INSEE Cement ensures being innovation-centric is part of its DNA. Through investments in flagship projects such as Ecocycle, its pioneering sustainable waste management subsidiary and the new i2i collaboration - providing state-of-the-art manufacturing equipment and tools to upscale the industry standards, INSEE Cement ‘s objective is not just as a spectator in the industry, instead participating in building a strong built environment and resilient future for Sri Lankans.

“We are in a mission to create a country that should lead the cement and construction industry in Southeast Asia and globally. We are focused in collaborating with all our stakeholders, laboratory, certified bodies, environment authorities and more. We are being a reliable and a trusted partner in shaping the construction industry of the future,” noted Moussa Baalbaki, Head of Innovation and Product Development, INSEE Cement.

INSEE Cement firmly believes it is their corporate responsibility to share the technology and know-how, with stakeholders. Taking pride in providing consistent quality, INSEE Cement works closely with partners and progress together on a customized solution development process ensuring the solution caters to their needs. The company’s focus is not only to deliver products but to provide sustainable solutions.

Through long-term investments in Sri Lanka INSEE Cement has been able to successfully boost production capacity, supply chain, and its footprint. The company serves customers island-wide with just-in-time delivery, understanding that speed of delivery and consistent quality are critical for big infrastructure projects.

Recognising their asset is innovation, INSEE Cement constantly works towards ‘Building the Nation Build for Life’ for the benefit of the country and people. The company also urges its industrial partners to invest in innovation, which in turn will be rewarding for the entire industry.

“In an open innovation environment today, you cannot operate in isolation. We have been innovative from our processes to our product portfolio - more than 50% of our products and solutions are not more than five years old. We continuously invest and innovate. This is demonstrated in our new innovation to industry (i2i) collaboration space in Peliyagoda where we and our stakeholders draw out the best ideas,” Baalbaki added.

Accepting that modern era is in constant transformation, with change taking place fast, INSEE Cement’s new i2i collaboration space caters to the new generation who are born digital established.

“We believe that we have a bright future in Sri Lanka. There is immense potential to support society through transport and water and construction infrastructure. We believe the country is developing in a very positive way, a nation that is always resilient,” Baalbaki said.

As a responsible corporate citizen, through technology and innovation INSEE Cement firmly believes in walking the talk and continuously promotes green cement products.

 


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