Triad wins highest number of Golds at Epica Awards | Daily News


 

Triad wins highest number of Golds at Epica Awards

Triad, Sri Lanka’s leading integrated communication company, once again made its presence felt at the recently concluded inaugural international Epica Awards Sri Lanka and walked away with the highest number of Gold metal, with eight coveted awards in total.

Recognized as a big winner of the night, the ‘Life Chant’ campaign, which addressed an issue that has affected the Sri Lankan lives for years, used the unconventional medium of chants written and recited by Buddhist monks to educate the public about dengue mosquito breeding. The campaign won 2 Gold awards in the Public Interest Health & Safety and Consumer Direct categories, 2 Silver awards in Radio Advertising and Media Innovation – Alternative Media categories, and 1 Bronze award for the best use of sound.

‘Inherit his name, inherit his way’, yet another campaign displaying a social cause through the intention of reducing water wastage by educating Muslims on reducing water consumption during ablution. This novel approach to water conservation bagged 2 Gold awards under the Public Interest Environmental and Product Design categories.

Additionally, Triad’s aptly named ‘Larger than Life’ launch campaign for Sri Lanka’s largest international shopping mall, One Galle Face Mall, secured a Bronze award under the Experiential & Shopper Marketing category.

CEO Sarva Ameresekere said, “Throughout our 26 years of operations, Triad has successfully challenged the norm with our well-crafted communications focused on building strong local brands and delivering tangible results. At the very heart of our operations, we are proud to be local. It is this positive ‘Sri Lanka can’ attitude that continues to motivate us to outdo ourselves, showing the world what the global local is truly capable of.”

Director - Brands Shehan Samarasinha said, “In a world surrounded by wicked problems, we the shapers of behavior have an inherent responsibility to provide brave solutions. From being the only agency to be awarded a Silver award at AdStars to being the only agency in Asia to be a finalist at Indie Awards, and having the only entry from Sri Lanka to be featured on The WARC Prize for Asian Strategy, Triad has taken the Sri Lankan flag to new heights.”

With a history spanning over 33 years, Epica Awards is the only global award show judged solely by journalists.

Triad ends the year 2019/20 with a total haul of 4 golds, 4 silver, 3 bronze and 13 shortlists from 5 international award shows.


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