MoneyMe by Axxella Technologies introduces digital field sales force | Daily News


MoneyMe by Axxella Technologies introduces digital field sales force

Field Sales Forces have seen its transformation from being physical to digital over the recent years. This is in particular within South Asia and South-East Asia where physical presence of Sales officers waiting to grab your attention on the move at super market and public places have ceased to exist.

Banking and Finance industry start-up MoneyMe which was launched in March 2019 has already begun to make strides within Sri Lankan financial industry with a formidable base of industry giants as clients and with 50,000+ downloads within just 10 months of its existence. From the end customer point of view, all their initial interactions happen online and phone, a visit to the respective institution only needed at the end when signing and paperwork is required.

Sanjaya Danansuriya, CEO of Axxella Technologies who introduced MoneyMe into Sri Lanka “we are overwhelmed by the initial response, we knew that there is a massive market given the smart phone and internet penetration in Sri Lanka. We are glad that we have been the pioneers to shed the light into this arena possibly eventually replacing the need of the field sales force altogether”.

Chief Manager Marketing, Vajira Ramanayake of Peoples Leasing PLC, Said “It has been a fruitful partnership for People’s Leasing to have tied up with MoneyMe digital platform. MoneyMe digital platform has given us opportunities to find a new generation of people who are in need of financial assistance to grow their business, prosper & contribute to the development of the nation.”

Himali Gunathilake, AGM Business Development and Marketing of HDFC Bank said “Being in the forefront of Housing Development Finance in Sri Lanka we are overwhelmed with the response that MoneyMe partnership has brought to our door step. Partnering with MoneyMe has made the process much faster whilst reducing our servicing cost. This process improvements shall enable the customer to obtain housing loan using the EPF as collateral or a Personal loan.”

Reza Shah, COO of Axxella Technologies said “we want to emphasis that this is only the beginning and we will revolutionize the present bottlenecks within the financial industry to accelerate the industry all together.

It’s a known secret within the industry the difficulties that they go through with field sales force, and it’s just a matter of time until a digital solution will replace the bottleneck as with most other things in the world.”

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