LB Finance clinches SLIM Nielsen award for Best Financial Service Provider | Daily News


LB Finance clinches SLIM Nielsen award for Best Financial Service Provider

Re-asserting the Company’s stronghold in Sri Lanka’s financial sector, LB Finance PLC once again clinched the People’s Award for best financial services provider at the SLIM Nielsen People’s Awards 2020.

A trusted brand in the non-banking financial services sector in Sri Lanka, LB Finance is well known within the country for excellent customer service, transparency, strong business ethics and financial stability.

A joint event organized by SLIM, apex body of marketing in Sri Lanka and Nielsen Sri Lanka, the country’s premier research body, SLIM Nielsen People’s Awards employ a comprehensive research methodology to garner insights into consumer and customer preferences into brands that have won their hearts and minds through consistent and exceptional services.

Nielsen Sri Lanka use data gathered through face-to-face interviews with randomly selected Sri Lankan consumers between the ages of 18 to 50 covering all 25 districts to adjudge and award worthy brands and corporates. Hence, People’s Awards truly reflect people’s choice and their admiration for brands they respect.

Commenting on the win, Sumith Adhihetty, Managing Director of LB Finance said, “This award reflects the opinion of the general public. Our success as a financial institution depends on how we serve our customers with integrity and our own financial stability. Over the past 48 years, we’ve upheld responsible business practices and pursued sustainable growth to surpass our stakeholder expectations, especially those of our customers. Winning the People’s Award for the second consecutive year is a testament to our strength and capacity and more importantly our trustworthiness.”

Even during tough economic conditions, LB Finance continues to uphold its innate values of accountability to all stakeholders, transparency and financial stability. The Company provides a wide range of financial services to customers as a partner in their financial growth and success. Changing with the tides, LB Finance has embraced innovation, cyber-security measures, anti-money laundering practices and risk mitigation to consistently enhance its services.

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