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Green makeover

Key players behind HSBC Colombo Fashion Week. Picture by Sulochana Gamage
Key players behind HSBC Colombo Fashion Week. Picture by Sulochana Gamage

It’s that time of the year again when fashionistas rejoice as the annual fashion extravaganza in town is celebrated for seven days with the latest collections of top fashion designers making it to the ramp. The HSBC Colombo Fashion Week will run from March 18 to 21. It is hosted by Hilton Colombo. Shangri-La Hotel, Colombo, is the Official Hospitality Partner this season.

This year the team has brought the “Responsibility in Fashion” programme to the fore as is introduces three responsibility and circularity-based initiatives, which are actionable impacts. This motivates its stakeholders to embrace and start on a journey towards circularity. It also presents a platform for anyone in the region to utilize this program to further their responsible and sustainable goals.

“We are the first fashion week in the world to adopt this initiative as the solutions are relevant to the issues, are cutting-edge, and easy to adopt,” explained Founder and Managing Director of Colombo Fashion Week Ajai Vir Singh.

The three actionable impacts include: Garment Enhancement Guarantee, Garment Disposal Plan and Return-After-Use-for-Repurpose. These three take every garment towards achieving Circularity and making every attempt to save them from ending up in a landfill.

Also the first-of-its-kind garment evaluation tool is being introduced, The Responsible Meter. This tool evaluates every garment presented at this season of Colombo Fashion Week and it will continue from here. It is based on environmental, societal and organizational wellbeing.

Singh adds that the team decided to focus their attention on this area because fashion is dubbed as one of the top five most polluting industries in the world – second only to the oil industry.

“It was always in our hearts to create a responsible and actionable program that could be very relevant not only to Sri Lanka, but also for key fashion countries in the world to adopt,” he added.

This year will also feature the biggest Emerging Designer showcase with 13 local designers showcasing their designs at the event. This attempt to bring local talent to the limelight is also aimed at steering them into a responsible path and celebrating their efforts and the pieces that they have designed.

Some of the international designers include Kanika Goyal and Siddartha Tytler while the Sri Lankan designer pool includes Charini Suriyage, Dimuthu Sahabandu, Indeevari Yapa Abeywardena, Sharmila Ruberu, Dinesh Chandrasena, Asanka De Mel, Dinushi Pamunuwa, Fouzul Hameed, Amilani Perera, Aslam Hussein, Kamil Hewavitharana and Jai by Aashki.


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