Atlas, School Supply wins Brand of the Year at SLIM Nielsen Awards | Daily News


 

Atlas, School Supply wins Brand of the Year at SLIM Nielsen Awards

Atlas’s Dynamic Team including Asitha Samaraweera, Managing Director, Shaan Wickremesinghe, Director Marketing, Indrajith Binduhewa, Director Sales.
Atlas’s Dynamic Team including Asitha Samaraweera, Managing Director, Shaan Wickremesinghe, Director Marketing, Indrajith Binduhewa, Director Sales.

Atlas, Sri Lanka’s largest and most respected manufacturer and marketer of stationery and school supplies, has won the People’s Award for the School Supply Brand of the Year at the SLIM Nielsen People’s Awards 2020.

The selection for this unique award is based solely on people’s votes and feedback received during Nielsen’s market research about brands that people respect and love. It is one of the most reputed and popular marketing awards in Sri Lanka and uses market research data that covers all of Sri Lanka’s 25 districts, allowing for a nationwide appraisal of public opinion.

Atlas received this prestigious award at the 14th Annual SLIM Nielsen People’s Awards, oganized by the Sri Lanka Institute of Marketing (SLIM), a national body for marketing, in collaboration with Nielsen Company Lanka, a global leader in market research with a strong presence in Sri Lanka. The awards ceremony was held amidst much fanfare on the 6th of March 2020 at Water’s Edge.

Discussing this prestigious accolade, Asitha Samaraweera, Managing Director said, “We take this opportunity to thank our consumers for their loyalty and the appraisal board of SLIM Nielsen People’s Awards for selecting us for this award.”

Shaan Wickremesinghe – Director Marketing at Atlas Axillia Co. further added, “Every single day, with every single product and business decision, we think about our consumers. As Sri Lanka’s largest and most respected manufacturer and marketer of stationery and school supplies, we provide Sri Lankans with world class tools for learning. This award indicates to us that our care and concern has had a positive impact on our most valuable consumers and that they enjoy using our products.”

Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing. 


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