Five - year global tourism promotion plan mooted | Daily News


Five - year global tourism promotion plan mooted

Minister of Industrial Exports, Investment Promotion, Tourism and Aviation Prasanna Ranatunga last week presented a Cabinet Memorandum presenting a detailed plan to attain a US $ 10 billion tourism arrivals revenue target by 2025.

The Cabinet paper also specifically states that for the attainment of the US $ 10 billion target by the year 2025, and the year 2025 should be in the region of 6 million tourist arrivals.

The background to this Cabinet Memorandum stems from the recent meeting that President Gotabaya Rajapaksa had with Tourism Minister Prasanna Ranatunga last Friday where the President had spelt to Minister Ranatunga to start organizing a tourism promotion campaign at global level, Minister Ranatunga told Daily News Finance.

President Rajapaksa had also pointed out that the promotions of late had been country specific and nothing had been held at global level and it had been in that light that the necessity had arisen for a global campaign for the leisure industry to bolster the economy.

The Cabinet Memorandum which was presented last week also specifically mentions year- by- year targets in terms of arrivals and revenue targets year from the years 2020 till 2025.

It says that Sri Lanka should have an arrivals target of 2.3 million in 2020, 2.8 million in 2021, 3.3 million in 2022, 4 million in 2023, 4.9 million in 2024 and 5.9 million in 2025. The Cabinet Memorandum also specifies the revenue targets as US $ 4.2 billion in 2020, US $ 4.8 billion in 2021, US $ 5.7 billion in 2022, US$ 6.9 billion in 2023, US $ 8.3 billion in 2024 and US$ 10.1 billion in 2025.

It has also been recommended in the Cabinet Memorandum that 2022 be designated as the “Visit Sri Lanka” year.

It has also been proposed that there would be Destination Representative Companies in United States of America, Germany , France, India, China, the Gulf Countries. There will be Public Relations Companies appointed in US, Spain, Italy, Japan, Korea, Poland and Netherlands as well which will promote Sri Lanka as a tourist destination. There would be other promotions would be done through other social media and websites which would promote Sri Lanka worldwide which would make the campaign effective from mid 2020.

When asked whether Covid 19 or Coronavirus were factored in these projections , a Ministry spokesman said that there would be a considerable change in the backdrop as the projections would commence from mid 2020 and that the coronavirus factor would have changed considerably by time. He said that the projections would be changed considerably in the event of the external environment changing.

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