Singer partners with cake specialist Dushanthi Madanayake | Daily News


 

Singer partners with cake specialist Dushanthi Madanayake

Singer Marketing team led by Shanil Perera, Marketing Director, Singer Sri Lanka (PLC) sharing the partnership agreement with Dushanthi Madanayake.
Singer Marketing team led by Shanil Perera, Marketing Director, Singer Sri Lanka (PLC) sharing the partnership agreement with Dushanthi Madanayake.

Singer, country’s premier consumer durables retailer recently partnered with cake specialist, Dushanthi Madanayake in an attempt to provide an all-new user experience for food enthusiasts who are passionate about baking products and equipment.

As an exclusive partner, Dushanthi will be collaborating with Singer for two years where she will be instrumental in creating awareness of Singer’s wide range of baking equipment through her cake academy and You Tube channel where she conducts classes and demonstrations. Through this partnership, Singer’s wide range of baking equipment meet an ideal partner who is predominantly into the baking equipment related cake industry. Dushanthi’s cake academy is equipped with Singer’s latest kitchen appliances and she will be utilizing Singer’s baking equipment in conducting her cookery classes.

‘’At Singer, we not only focus on providing innovative solutions to our valued customers,but also look at ways of enhancing their user experience. By partnering with Dushanthi Madanayake, we believe that it is a positive step towards making our effort a reality.’’ Commented Shanil Perera, Marketing Director, Singer Sri Lanka (PLC).

Dushanthi Madanayake is a veteran cake specialist who features in numerous TV programs which demonstrate cake and cookery. She brings in 25 years of experience in the field of sugar art and confectionary. She is the owner of the renowned White Flower Cakes and Weddings (Pvt) Ltd, a company which has been serving the city of Colombo with delicious cakes over the past ten years. She also owns a cake academy where she conducts classes transferring the flair of sugar art and confectionary to novices.

“I am honored to be able to join hands with Singer in sharing my knowledge on baking products and equipment. Singer’s innovative baking equipment have made cooking more fun and quite interesting. With my years of experience in using baking equipment marketed from Singer, I would highly recommend them to anyone who wishes to step into cake industry. This is an art one must master and I wish to unleash the creativity in students with the help of Singer’s baking equipment,’’ said Dushanthi Madanayake.

 


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