UnionPay International (UPI) has partnered with CH17 Loyalty (CH17) to manage and promote hybrid loyalty payment schemes in Sri Lanka, focusing on some of the most dynamic sectors that contribute towards economic growth of the country.
Under this agreement, UPI and CH17 will jointly issue CH17 UnionPay Payment Cards, and cardholders of the Card could enjoy multiple retail benefits, recognition and privileges in Sri Lanka as well as around the world through UPI’s global merchant privilege platform.
UnionPay started its business in Sri Lanka since 2006, and has been committed to bringing secure, convenient and efficient payment services to not only tourists visiting Sri Lanka but also the local residents.
“UPI’s entry to Sri Lanka is a clear manifestation of its commitment towards offering safe and convenient payment service to both visitors and residents in Sri Lanka. And I am delighted to be UPI’s local partner for loyalty engagement,” Jumar Preena, CEO of CH17 Loyalty said.
“We at UPI are devoted to providing payment ease as well as more benefits to our global cardholders. The partnership with CH17 will further enrich our card portfolio in Sri Lanka and help our local UnionPay cardholders to access a readymade loyalty platform, which they can enjoy discounted benefits at various merchant outlets island-wide.” said Ashutosh Agrawal, General Manager of UnionPay International, South Asia. “In the future, we are willing to partner with more local institutions to continue enhancing our services.” General Manager of UnionPay International, South Asia
As per the agreement signed between CH17 and UPI, CH17 UnionPay Payment Cards will be issued through a UnionPay card issuer (a Bank) to identified corporate clientele of CH17
CH17 Loyalty has meanwhile signed up four of the leading export driven sectors in Sri Lanka such as Apparel, IT/BPM, MSME, Gem & Jewelry / Golf etc., to focus on employee rewards, retention and membership management schemes.
The partnership would also strengthen the merchant base from a locally managed vendor listing to an international base to suit the busy traveler.
CH17 Loyalty currently manages the iconic brand Ransalu Privilege (for apparel industry), Corporate Loyalty (IT/BPM Sector), Viwasayi Pranaama (Micro SME), Golf Privilege ( Nuwara Eliya Golf Club) and the International Teachers Forum (IFT).
UnionPay International (UPI) is a subsidiary of China UnionPay focused on the growth and support of UnionPay’s global business.
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