Atlas celebrates 60 years, launch ‘Atlas Future Land’ | Daily News


 

Atlas celebrates 60 years, launch ‘Atlas Future Land’

Atlas Future Land truck travels around Sri Lanka to provide children all around with a futuristic and educational experience to kids with uniquely fun mind games.
Atlas Future Land truck travels around Sri Lanka to provide children all around with a futuristic and educational experience to kids with uniquely fun mind games.

In celebration of 60 years of excellence, Atlas Axillia Co. (Private) Limited has launched the “Atlas Future Land” Mobile Activity Centre.

This would travel to 150 locations across seven provinces in Sri Lanka to engage with the consumers. The special vehicle has been uniquely fitted out for this purpose and began its journey on October 1, coinciding with International Children’s Day.

The Mobile Activity Centre would continue to travel around the country for 75 days, ending its tour on December 31. The Mobile Activity Centre is being conducted under the theme, “Shaping Future Leaders of Sri Lanka”, which is the central theme for Atlas Axillia Co.’s 60th anniversary celebrations. “Atlas Future Land” will feature numerous innovative, exciting and engaging activities including VR and AR games and other creativity building activities.

Speaking about “Atlas Future Land”, Shaan Wickremesinghe, Director Marketing at Atlas Axillia Co. said, ‘Over 60 years we have grown to become the largest and most respected manufacturer and distributer of stationary and back to school products in Sri Lanka. Through “Atlas Future Land” we want to share the joy of celebrating our 60th anniversary with our consumers. As market leaders we feel that we have a social responsibility expose the children to new and emerging technologies and experiences. The Mobile Activity Centre will provide a futuristic, educational experience for children and showcase to the public how such technologies can be used to help make learning fun.

Children who visit the Mobile Activity Centre can take part in various digital activities that support the building of cognitive and motor skills, while providing plenty of excitement. The team is also raising awareness amongst parents about skills that will be important for their children in the future skills which can help them emerge as successful leaders. The “Atlas Future Land” Mobile Activity Centre is a continuation of Atlas’s on-going campaign, which was launched at the “Atlas Future Land” stall at the Colombo International Book Fair in September 2019. The campaign seeks to give children a glimpse into the future through interactive games that inspire a passion for learning.

Atlas Axillia Co. (Private) Limited, formerly known as Ceylon Pencil Company (Private) Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationary manufacturing. Fuelled by a passion for providing school children with essential tools for success, “Atlas” has created a strong connection with Sri Lankan consumers, being voted Sri Lanka’s most loved brand in 2017 and winning the prestigious National Quality Award in 2018.


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