WTM ends with Sri Lanka achieving tremendous brand value | Daily News

WTM ends with Sri Lanka achieving tremendous brand value

Highlights of the SriLankan stand at WTM. Picture by Sudath Malaweera
Highlights of the SriLankan stand at WTM. Picture by Sudath Malaweera

The 40th edition of the World Tourism Market (WTM) ended in London lost week with Sri Lanka achieving tremendous brand value by been the Premeer partner of the event which helped to erase the scars of the Easter Sunday blasts to a greater extent.

‘This is the first time in the history of the event that SLTPB has tied up as a premier partner,” said Managing Director of SLTPB, Chamarie Maelge. “The Sri Lanka Pavilion at WTM was designed taking into consideration the brand identity “So Sri Lanka” and stood out as one of the most impressive at the show.

This too has given greater visibility of the Sri Lanka Tourism brand throughout the WTM venue,’’ said Director Marketing, Dushan Wickramsuriya.

The UK arrivals which were 254,000 in 2019 will however see a dip this year due to the Easter Sunday attacks and is likely to end passing the 200,000 mark.

'With the branding at WTM, English cricket tour in March we expect record 300, 000 British arrivals next year.''

Organised by Reed Exhibitions, WTM London has managed to grow exponentially over the past four decades, welcoming over 5,000 exhibitors and more than 54,000 attendees for three days of insights, networking, and discussions sure to shape the future of travel.

Over 150 industry stake holders from Sri Lanka tourism represented Sri Lanka.


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