Lanka premier partner for WTM opening today | Daily News


 

Lanka premier partner for WTM opening today

Over 160 participants from Sri Lanka will attend WTM London from November 4 to 6 at Excel Docklands together with a high powered government representation led by John Amaratunga, Minister of Tourism Development, and Wildlife and Christian Religious Affairs.

John Amaratunga, Minister of Tourism Development, Wildlife & Christian Religious Affairs, Sri Lanka, Manisha Gunasekara Sri Lanka High Commissioner in UK and Simon Press WTM Director along many other VIP’s would be at the opening ceremony today

Sri Lanka Tourism will use the WTM platform mainly to say ‘Business is Usual’ after 21/4 and to communicate Sri Lanka Tourism’s strong recovery achievements. Sri Lanka will be the spotlight destination during the event.

“Through this Premier Partnership status, Sri Lanka aims to “win back the popularity for the destination and aggressively promote the diverse tourism offer,” said Minister Amaratunga.

“Tourism industry is now at a stable position and seeing fast improvements, already rooms are getting filled for next March for the cricket tours, some hotels in the south are currently fully booked, this is good not only for hotels but for all the small businesses dependent on tourism too. We will be building back our tourism stronger than ever and this particular promotion planned in the UK will create the visibility and drive the arrivals from the UK to a level more than what it was”.

Already through the premier partnership launch, creatively executed by the Sri Lanka Tourism Promotions Bureau with the cricketing star Kumar Sangakkara, Sri Lanka is gaining wide publicity in the UK, Kumar has highlighted Sri Lanka as a world class tourism hot spot for Brits to travel.

Commenting on Kumar’s involvement to help the country, Managing Director Charmarie Maelge said “We are extremely fortunate to have our celebrity cricketer Kumar to help us launch WTM premier partnership in London by participating in SLTPB organized a massive broadcasters day interview sessions with the WTM.”

Following the WTM Premier Partnership launch, there have many other interviews scheduled such as BBC Radio 2 Breakfast Show talking to Kumar about “tourism in Sri Lanka”, where he gave a passionate interview about tourism in Sri Lanka, BBC Radio 2 has the highest listenership of any UK radio programme.

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WTM is the leading global event for the travel industry and it brings together 51,000 global travel trade professionals under one roof to find new contacts, discuss business for the next year, and share knowledge to move the industry forward. WTM annually facilitate the generation of over $7 bn of industry deals.

Shirajiv Sirimane <[email protected]>

 


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