Big Bad Wolf book sale back with a bang | Daily News


Big Bad Wolf book sale back with a bang

The Big Bad Wolf Book Sale is ready to set paws in Colombo for the third consecutive year as the team officially announced its return at an exclusive media event held at Elevate, Access Towers. With 50 per cent to 90 per cent off recommended retail price on all English books, the Big Bad Wolf Book Sale has stood out as the World’s Biggest Book Sale and is slated to commence at the Sri Lanka Exhibition and Convention Centre (SLECC) from October 18 to 28. The Sale will open from 10am to 10pm on weekdays and operate 24-hours non-stop over the weekends. Starting from 10 am on Friday and ending at 10 pm on Sunday with over 1.5 million books up for grab, entrance to the sale is free.

The press conference saw the attendance of Jacqueline Ng, Big Bad Wolf Books Founder, Dipak Madhavan, Big Bad Wolf Books Sri Lanka Partner and Nishan Wasalathanthri, Director of ProRead Lanka (Pvt) Ltd and Big Bad Wolf Books Sri Lanka Partner. The Sale is supported and endorsed by The Ministry of Education of Sri Lanka and the event partner for the Sale includes Sampath Bank as the official banking partner while Mobitel comes in as the official mobile communication partner and YouCab as the mobility partner.

“We started traveling around the world in 2016 and our main mission is to instil the reading habit by providing readers access to affordable quality books. Books have the power to inspire and empower people with knowledge and we are providing the platform through the Big Bad Wolf Book Sale. In the past decade, we have seen many young readers who have bought their first English book at the Big Bad Wolf Book Sale and they have now developed into well-read young folks. The Big Bad Wolf Book Sale has earned a loyal following across the world being a reading advocacy organization and we are delighted to bring the Big Bad Wolf Book Sale back to Colombo for the third time with a wider range of books and brand-new titles.” said Jacqueline Ng, Founder of the Big Bad Wolf Book Sale during the press conference.

Big Bad Wolf Books Sri Lanka partner and Director of ProRead Lanka (Pvt.) Ltd, Nishan Wasalathanthri said, “For both the previous sales that took place, we managed to pull off two incredible events due to the absolute fervour and eagerness of Sri Lankan readers. This year again, we invite people of all ages to visit the Big Bad Wolf Book Sale as it has something new and exciting to offer to every individual.”

A highlight of this year’s Sale will be the Magical Books titles or also known as the Augmented Reality (AR) Books for children. A preschool learning series and bedtime stories that use cutting-edge technology to revolutionize reading for the next generation, allowing children to sing, learn and read. Parents can discover popular titles such as ‘Little Red Riding Hood’ and ‘Lets Learn Alphabet ABC’ among the 13 titles to be rolled out during the Sale this year. Suitable for children from 1-5 years old, Magical Books create an immersive and interactive reading experience.

Staying true to make books accessible to everyone including the underprivileged Big Bad Wolf Books also believes in giving back to the community and through its CSR arm, Red Readerhood (RRH), The Sale will be collaborating with the Centre of Hope.

As an additional perquisite, selected invitees will have the chance to attend a special preview of the Sale on October 17 from 9am to 11pm, a day before it opens to the public.

Visitors can win preview passes through contests done on the Big Bad Wolf Books Facebook and Instagram page, as well through their partners.

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