EKKO premier formal shirts launched at ODEL | Daily News

EKKO premier formal shirts launched at ODEL

Ashok Pathirage, Chairman of ODEL PLC and its parent Softlogic Holdings  PLC with Lalantha Watudura, Founder and Creative Director of EKKO at the launch. Pictures by Sarath Peiris.
Ashok Pathirage, Chairman of ODEL PLC and its parent Softlogic Holdings PLC with Lalantha Watudura, Founder and Creative Director of EKKO at the launch. Pictures by Sarath Peiris.

Filling a much needed void in the market, EKKO launched their range of premier formal shirts exclusively with ODEL, at Alexandra Place recently.

Decades of experience in fashion, coupled with an eye for finer details and an extensive knowledge on both fashion and apparel led to the birth of the brand EKKO in the year 2013. The brand, born in the tropical island of Sri Lanka, is internationally renowned for its attention to detail and continuance in superior quality fabrics infused with exceptional manufacturing.

While fulfilling the promise to deliver products with the best value for money, EKKO premier formal shirts are continuing to accomplish the vision to deliver premium quality products.

Ashok Pathirage, Chairman of ODEL PLC and its parent Softlogic Holdings PLC along with Lalantha Watudura, Founder and Creative Director of EKKO inaugurated the ceremony with the opening of EKKO Premier.

The event was graced by the presence of professionals from including Dinesh Wickramanayake, Managing Director of WNS and Selva Rajasooriyar, Group Compliance Officer for Commercial Bank of Ceylon PLC Colombo, a longstanding brand loyal customers. Russel Fonseka, Senior Deputy General Manager of BOC Corporate Branch, Shalin Balasuriya CEO and Co-founder of Spa Ceylon Luxury Ayurveda, Linda Speldewinde CEO of AOD along with Ajantha Weerasekara, Director KPMG Sri Lanka were also present at the event.

EKKO won the Mercedes-Benz Fashion and Apparel Awards, Own-Brand, industry category in the year 2015. The brand is the brainchild of Lalantha Watudura who accumulated three decades of experience in the industry.

EL Holdings (ELH) which is the mother company of EKKO was formed in the year 2001 which has been an internationally trusted global apparel sourcing partner since its installation. ELH has a supply chain that is spread across two continents, South Asia and Africa.


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