People’s Leasing & Finance PLC, the leading non-bank finance sector company in Sri Lanka, conducted an integrative sales promotional campaign through its nationwide branch network under the energetic slogan ‘Himithena Palamu Thena Rata Hemathena’.
Sabri Ibrahim, CEO and GM, along with senior management and employees from all branches participated in this one-day campaign.
The door-to-door campaign saw employees in PLC attire teaming up to create synergy in sales. Each team was led by a sales promotional officer and comprised of 10 members from each branch. The teams campaigned in their respective locations to create awareness of PLC’s innovative financial products and unique benefits.
The campaign’s primary focus was to introduce PLC’s new financial products with the vision of attracting new customers while retaining existing ones. The campaigning teams provided solutions to households right on their doorsteps based on each financial situation.
The integrated campaign platform emphasized four key areas: vehicle leasing, vehicle loans, three-wheeler leasing, and business loans. A key product introduction under vehicle leasing and loans were the facility of paying the leasing capital in installments a first in industry offered by PLC.
A popular and innovative package in the three-wheeler leasing category included facilities for releasing approved funds within three hours, free insurance for the first year, three free tires, and gifts worth Rs. 8000/- with a free vehicle service.
Sabri Ibrahim, CEO/ and GM of PLC expressed that ‘Himithena Palamu Thena Rata Hemathena’ was a successful promotional campaign that highlighted PLC’s innovative products, focusing on both potential and existing customers. “Our core objective was to create awareness among PLC customers and potential customers of PLC’s newest and innovative financial products. Further, we focused on facilitating towards overcoming obstacles whilst transacting. Within the campaign, we witnessed a significant number of potential customers converting to obtain leasing and loan facilities from PLC”.
The unique features of People’s Leasing & Finance PLC are its strength and stability to provide diverse financial solutions under one roof, creating a seamless, convenient and friendly customer service experience.
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