Rays & Rods shines at Effies awards | Daily News


Rays & Rods shines at Effies awards

Rays & Rods (R&R) showcasing their compelling creativity and effectiveness for campaigns developed for one of their oldest and long standing clients, Godrej Household Products (Pvt) Ltd, won several accolades at the recently concluded Effies 2019 awards ceremony held at Water’s Edge.

R&R was recognized and awarded Silver in the home supplies and services category for its campaign titled “A good night is a mosquito-free night” for Good Knight brand while “The expert legacy continues” campaign for Godrej Expert Hair Colour Shampoo brand was awarded finalist in the new product or service category.

The Effie Awards are renowned by advertisers and agencies, as one of the most eminent and prestigious awards in the local and global business, marketing and advertising community. The Effies recognizes any and all forms of marketing communication that contribute to a brand’s success. Winning an Effie has become a global symbol of achievement since the awards program was introduced by the New York American Marketing Association in 1968 to honour the most effective advertising efforts.

The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy and to celebrate creative excellence which is effective and delivers tangible results for a brand.

Commenting on the agency’s success at the Effie Awards, Pahan Rodrigo Managing Director, Rays & Rods said, “It is a great honour and we are humbled that our creative campaigns have been recognized by winning these prestigious awards. It certainly reflects our passion for creative excellence and effectiveness that we as a team take great pride in bringing to our clients”.


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