Sri Lankan efforts to rebuild country’s tourism recognized at APEX awards | Daily News

Sri Lankan efforts to rebuild country’s tourism recognized at APEX awards


Sri Lankan Airlines’ intensive efforts to drive the recovery of the island’s tourism industry in the aftermath of the Easter Sunday attack were honoured with a global accolade – the ‘Best Marketing Innovation’ award from the Airline Passenger Experience Association. The Airline also managed to secure Four-Star rating in the major airlines category, for the third consecutive year.

Group Chief Executive Officer Vipula Gunatilleka said: “We are delighted to win this prestigious award, which we consider to be an accolade for our country at a time when our tourism industry is recovering from a disastrous situation. Credit goes to the hundreds of members of our staff who volunteered for this innovative marketing campaign that reached an audience of millions of people in a large number of countries.”

Sri Lankan’s marketing effort was chosen the winner over entries by Qatar Airways and Virgin Atlantic that were also shortlisted nominees in this category. APEX (www.apex.aero) is the world’s only non-profit membership trade association, a network of the airline industry’s leading airlines, airline suppliers and related companies that is dedicated to improving the entire airline passenger experience.

The awards ceremony coincided with the APEX Expo annual industry convention at the Los Angeles Convention Centre from 9-12 September. The airline’s Chief Commercial Officer Joshua Bustos received the award on behalf of SriLankan at a glittering ceremony in Los Angeles on 9 September.

(Source : Aviation Voice)


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