Samsung, key partners represented Sri Lanka at IFA 2019 in Berlin | Daily News

Samsung, key partners represented Sri Lanka at IFA 2019 in Berlin

Pubudu Basnayake, CEO of Singhagiri, Nirmalan Poothathamby,  Director Commercial at Softlogic, Kevin SungSu YOU, Managing Director, Samsung Sri Lanka, Mahesh Wijewardene, CEO of Singer Sri Lanka
Pubudu Basnayake, CEO of Singhagiri, Nirmalan Poothathamby, Director Commercial at Softlogic, Kevin SungSu YOU, Managing Director, Samsung Sri Lanka, Mahesh Wijewardene, CEO of Singer Sri Lanka

IFA, Europe’s biggest tech show, was held in Berlin from September 6 to 11 and is one of the most significant global events for product launches.

One of its principal attractions were Samsung’s latest technology innovations which are unveiled annually at the event. Samsung’s showcase at IFA 2019, united under the theme of ‘Connected Living’, was particularly a special one as the company celebrates its 50th anniversary this year.

The portfolio of innovative solutions and devices the company presented this year is a testament to the company’s continued dedication to optimizing consumers’ lives through seamless connectivity and state-of-the-art technologies.

Committed to developing and enhancing businesses of its key partners, Samsung Sri Lanka invited key local partners to join the IFA 2019 this year to witness Samsung’s newest innovations at the leading trade show. The Managing Director of Samsung Sri Lanka, Kevin Sunsu You, led a team of its key partners, Mahesh Wijewardene, CEO of Singer Sri Lanka; Pubudu Basnayake, CEO of Singhagiri and Nirmalan Poothathamby, Director Commercial at Softlogic to Messe Berlin this year.

Samsung’s booth at IFA 2019, ‘Samsung Town’ comprised of a range of interactive exhibits for visitors to get a hands-on look at the company’s lifestyle and smart home appliances, mobile devices, network innovations, B2B solutions, TVs and more.

Samsung has been breaking new ground in smartphone technology in recent months. The latest addition to Samsung’s flagship note series, the Galaxy Note10, comes equipped with an S Pen that can do more than ever before. Visitors to the Galaxy Note10 zone at IFA 2019 are getting hands-on with a Galaxy Note10+ and enjoying the reflective ceiling of the exhibit while remotely taking a selfie with the S Pen’s new Air actions function.

A special display in the Lifestyle Zone marries the chameleon-like abilities of The Serif’s display with the Berlin bear, the symbol of the city of Berlin.

Visitors do their best impression of the local icon while learning more about Samsung’s diverse display offering.

 


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