Groovy choices | Daily News


Groovy choices

If you thought that handloom fabrics are dapper, think again for here come handlooms with enthralling modish designs. Designed by Anomajee Jayamali Rajapaksa, the designs emerge from the traditional patterns found in our rich cultural background. Yet it also has a modern twist to it embedded into the fabric.

Going under the brand name ‘Groovy Designs’, she showcases her designs on the brand's facebook page. Anyone who has a taste for timeless elegance can browse through her designs, select, purchase a saree from her collection to match the design with and order the product.

“Handlooms have been popular throughout the years. It is a product which never goes out of date. It is also expensive to purchase a handloom with a design embedded into it. We not only let the client have their choice in picking out the shade of the handloom and embroidery designs but also deliver the product in a short span. It is also easy on the purse,” Rajapaksa said.

She had started this venture in mid February this year. The idea was born because she had worn several handloom sarees with embroidery patterns designed by her hand to various occasions. Those who had witnessed them had admired her work.

“The feedback had been quite overwhelming. I wanted to share my talent and creativity with others and give them an opportunity to don a handloom saree with an embroidery design that they have chosen,” she explained.

Jasmine vines, lotus flowers, and swans adorn some of her designs. She says that she uploads around five new designs onto the page every week. The designs usually adorn the pallu and the area around the hands of the saree jacket. However it can also be designed to decorate the fall according to request.

The thread of the designs are selected to suit the handloom shade. A collection of handloom sarees too are displayed on the page for the customer to select from. Rayon, fully cotton, premium cotton, and silk cotton sarees are available in the collection.

She had dished out around 250 sarees so far. A customer can get the finished product within two weeks and it will be delivered to their location.

“Normally a saree with heavy embroidery work will cost around Rs 15, 000. However we charge around Rs 8, 500 for a similar product which is of high quality. Many of those who have purchased from me have related that this is worthwhile and keep coming back for more. I feel a great satisfaction when I witness someone wearing one of my products and enjoying the confidence she is displaying because of it,” Rajapaksa concluded with a smile.

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