Softlogic Life wins ‘Brand of the Year’ at Effies | Daily News

Softlogic Life wins ‘Brand of the Year’ at Effies

Kavi Rajapaksha Head of Marketing, Softlogic Life, Iftikar Ahamed Managing Director, Softlogic Life, Ashok Pathirage Chairman, Softlogic Group, Desiree Karunaratne Group Director Marketing, Softlogic Holdings Nuwan Widyapathige Chief Operating Officer - E Commerce, Softlogic Retail Holdings, Chamindri Pilimatalawe Senior Manager Brand Development, Softlogic Life, Roshan Sooriyaarachchi Senior Manager Marketing Operations, Softlogic Life, Isuru Suharshana Manager Marketing Communications, Softlogic Life, Pas
Kavi Rajapaksha Head of Marketing, Softlogic Life, Iftikar Ahamed Managing Director, Softlogic Life, Ashok Pathirage Chairman, Softlogic Group, Desiree Karunaratne Group Director Marketing, Softlogic Holdings Nuwan Widyapathige Chief Operating Officer - E

Creating history at the most prestigious award ceremony for the local marketing fraternity, Softlogic Life Insurance PLC became the youngest Sri Lankan brand and the only insurance brand in Sri Lanka to walk away with the coveted ‘Brand of the Year’ award at the recently concluded Effie Awards 2019.

Held at Water’s Edge Battaramulla recently, Softlogic Life dazzled the gala awards night by bagging a total of five awards two Golds, one Silver and two Finalists, making it the only Sri Lankan brand in history to win two gold awards in a single year.

Beating some of the leading brands in the country, Softlogic Life won the ‘Brand of the Year’ award for their unique ‘Leda Leda’ campaign that changed the perception of insurance in the country and became the most talked about piece of communication last year for its creativity, effectiveness, execution quality and engaging value. The winning campaign was deemed Gold quality by the jury panel whose selection criteria was creative and effective advertising. The ‘Brand of the Year’ award makes Softlogic Life the only Sri Lankan financial services brand ever to win this accolade at an Effie Awards. Expressing his views about this historic achievement, Softlogic Life Managing Director Iftikar Ahamed said, “A three-year-old life insurance brand winning not only five awards, which included two Golds, but the prestigious ‘Brand of the Year’ award at the Effies is an unprecedented achievement for all of us at Softlofgic Life. Effies are the global benchmark of effectiveness in marketing communication, and it is a great honour for us to be recognized at such a platform. I would like to congratulate our Marketing Team on this remarkable achievement; these awards resonate the commitment and the tireless effort they have put into executing innovative, engaging campaigns, driven by powerful local insights to reshape the country’s insurance landscape towards a better and more prosperous future for all Sri Lankans.”

Kavi Rajapaksha, Head of Marketing at Softlogic Life, said, “We are thrilled to win this coveted award within just three years of launching our brand. From the inception, we have been keen on driving the higher purpose of enhancing the quality of Sri Lankan lives versus just marketing products or services.”


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