MullenLowe recognised as Most Effective Agency at Effie awards | Daily News

MullenLowe recognised as Most Effective Agency at Effie awards

Thayalan Bartlett, Chief Executive Officer, and Dilshara Jayamanna, Senior Vice President and Executive Creative Director of MullenLowe Sri Lanka, accepting the ‘Most Effective Agency of the Year’ award from Imal Fonseka, the Chief Guest along with Virat Tandon, Group CEO, MullenLowe Lintas Group and the MullenLowe Sri Lanka team
Thayalan Bartlett, Chief Executive Officer, and Dilshara Jayamanna, Senior Vice President and Executive Creative Director of MullenLowe Sri Lanka, accepting the ‘Most Effective Agency of the Year’ award from Imal Fonseka, the Chief Guest along with Virat

Continuing its sheer dominance in advertising effectiveness, MullenLowe Sri Lanka cleared the awards with a massive margin at the 2018 Effie Awards held at the Water’s Edge in Colombo recently.

The Sri Lanka office of IPG’s MullenLowe Group emerged as the most awarded agency, walking away with 17 awards, 3 Gold, 3 Silver, 3 Bronze and 7 Finalists, in addition to the main accolade of the prestigious ‘Agency of the Year’ award.

The agency further made a significant contribution to make their clients Unilever to win the coveted ‘Marketer of The Year’ award and Softlogic Life Insurance to win the ‘Brand of the Year’ award. 

 Speaking of the agency’s performance Virat Tandon, the Group CEO of the Mullenlowe Lintas Group who happened to be in Sri Lanka on an official visit and was also on site to witness MullenLowe sweep the boards at the event said, “Globally, the MullenLowe Group has performed exceptionally well at the Effies and retained the top spot in the Effie Index as the most effective global network in terms of points per dollar revenue.

I am happy to note that Sri Lanka is no exception and has been constantly punching above its weight and winning metal year on year.”

 MullenLowe Sri Lanka’s Chief Executive Officer, Thayalan Bartlett, accepted the ‘Most Effective Agency of the Year’ award on behalf of the agency from the Chief Guest Imal Fonseka, commenting on this year’s win, Thayalan said, “Retaining the title of ‘Most Effective Agency of the Year’ is a testament to our consistency of producing outstanding creative with a strong strategic intent.

Awards mean little to us if it doesn’t reflect in our own business performance.

As an agency we have doubled our revenue in 3 years. Our performance has been primarily driven by significant new business gains which contributed 12.1% in 2017, 14.66% in 2018 and is expected to top-off at 18.08% in 2019. Our overall revenue growth has outpaced the growth of the ad industry and beaten our own estimates.

The company sits firmly at the top in terms of recognition, reputation, staff health and leadership. Awards are a consequence of these key indicators which seal the deal for MullenLowe.”

“We just can’t be happier with all our performances particularly in an economically constricting year as 2019.” 

 The agency also received seven Finalist Awards for its ‘Taking the Sri Lankan Smile to the World’ campaign for Signal, ‘The Leda Affiliation’ and ‘A 3 Year Old Competing with the Big Daddies’ for Softlogic Life, ‘Sri Lanka’s First Ever Smile Ambassadors’ for Signal and ‘Care that Strengthens Bonds,’ ‘Sunlight Rose – Long Lasting Fragrance’ and ‘Adaraneeya Arumbumak’ for Sunlight.

 “We couldn’t be more elated at winning several of the top awards of the night, proving that we constantly deliver, not just good creatives, but work that actually delivers fantastic results and helps build our client’s brands,” said Dilshara Jayamanna, Senior Vice President and Executive Creative Director, MullenLowe Sri Lanka.

 


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